The global maternity wear market size is expected to reach USD 24.5 billion by
2025, according to a new report by Grand View Research, Inc., expanding at a
CAGR of 4.3% over the forecast period. Growing focus on pregnancy fashion and
rising number of pregnant working women in developing and emerging countries
are likely to create robust demand for the market over the anticipated years.
Maternity clothing had been used in olden
times, to hide the baby bump, regardless of the fit. But recently, women have
become aware regarding the fitting of the clothes even when they are gestating.
Augmenting fashion consciousness among new mothers has led to the boost in
demand for outerwear under both the casual and office wear segments. Hence,
companies such as Lifestyle and Fabindia have a reserved section for maternity
wear that provides t-shirts, kurtis, palazzos, camis, jeans, and sweatpants
with the classic, clean lines for women of all sizes.
Maternity wear is generally intended using
a loose, suitable cut that could expand as the stomach of the woman grows. Most
designs include elastic, tabs, stretchable fabric such as elastane, and spandex
that allows the consumer extra-comfort in her gestating days. After pregnancy,
many women also wear maternity clothes until they have lost the weight of
pregnancy and can fit back into normal clothing. This is a major reason why the
demand for such segment is prominent for a mother even after her maternity
period.
The outerwear category held the largest
share of 36.3% in 2018 owing to a wide variety of sub-segments such as tops,
tunics, overalls, jeans, and dresses available under various brands.
Additionally, the innerwear segment in the maternity section has been growing
substantially over the years as it caters to the needs of pregnant women
undergoing several bodily changes during and also, after their pregnancy. Night
shirts are a popular product under the innerwear category apart from lingerie.
Clothing such as pajamas and night shirts from brands like Zara and Mom Store
have been a popular choice amongst new moms and women who are telecommuting
after a month or two of their deliveries.
Online shops and applications such as
Myntra and Ebay are anticipated to expand at a CAGR of 4.9% from 2019 to 2025.
Increasing amount of web customers, 24/7 accessibility, discounts and
accessible deals, and easy access are the main variables influencing online
business revenues.For example, Asos offers a variety of trendy and sensible
maternity garments that addresses fresh moms' modern requirements.In addition,
it provides boutique brands such as Mamalicious and New Look Maternity.The
concept behind this partnership is to present its own in-house label for both
small and large moms-to-be with specialty size ranges.
North America held the largest share of
28.6% in 2018 and is anticipated to witness significant growth over the
expected years. This growth is attributed to increasing celebrity influence
over social media such as Instagram and Facebook, along with the presence of
big labels, such as Seraphine and Thyme Maternity, operating exclusively to
cater to the needs of pregnant women across this region. Hence, an increase in
the demand for plus sizes in formal wear under the outerwear section is a major
factor contributing to the market growth.
Additionally, growing popularity of
fashionable maternity apparels due to Kate Middleton’s pregnancy is expected to
boost the maternity sales, especially in European countries such as France and
U.K. Additionally, many celebrities and bloggers such as Kayla Itsines are
documenting their pregnancies through workout videos and posts via social media
to market a specific brand of maternity wear.
A number of key players such as Seraphine,
Firstcry, Asos, H&M, Amoralia, Arcadia Group, Mamacouture, Gap, Mothercare,
and Isabella Oliver, are operating in this market.For instance, Marks and
Spencer launched their Spring Collection 2019, catering to the demands of the
millennial mothers across the globe.
To request a sample copy
or view summary of this report, click the link below:
https://www.grandviewresearch.com/industry-analysis/maternity-wear-market
https://www.grandviewresearch.com/industry-analysis/maternity-wear-market
Further key findings from the report suggest:
· The innerwear product segment accounted for
33.9% share of the total revenue in 2018 and is projected to exhibit a
significant increase over the coming years
· North America led the maternity wear market
and held the largest share of 28.6% in 2018
· APAC is the fastest growing region,
expanding at a CAGR of 5.1% over the forecast period
· Countries such as China, India, and Brazil
have observed over the past few years due to fashion consciousness among new
mothers, along with rising purchasing power parity of consumers
· The industry is highly competitive in
nature with the major players including Seraphine, Firstcry, Asos, H&M,
Amoralia, Arcadia Group, Mamacouture, Gap, and Mothercare.
Grand View Research has segmented the
global maternity wear market on the basis of product, distribution channel, and
region:
Maternity Wear Product Outlook (Revenue,
USD Billion, 2015 - 2025)
·
Outerwear
·
Innerwear
·
Nightwear
Maternity Wear Distribution Channel Outlook
(Revenue, USD Billion, 2015 - 2025)
·
Store-based
·
Online
Maternity Wear Regional Outlook (Revenue,
USD Billion, 2015 - 2025)
·
North America
·
Europe
·
Asia Pacific
·
Central and South America
·
Middle East and Africa
About Grand View Research
Grand View Research, Inc. is a
U.S. based market research and consulting company, registered in the State of
California and headquartered in San Francisco. The company provides
syndicated research reports, customized research reports, and consulting
services. To help clients make informed business decisions, we offer market
intelligence studies ensuring relevant and fact-based research across a range
of industries, from technology to chemicals, materials and healthcare.
