Augmented Reality And Virtual Reality in Healthcare Market Growth & Trends
The global augmented reality and virtual reality in healthcare market size are expected to reach USD 11.3 billion by 2030, at a projected CAGR of 16.8% from 2024 to 2030, according to a new report by Grand View Research, Inc. Increasing advancements and digital disruptions in the healthcare system, rising healthcare expenditures and the rising need for efficient and innovative solutions to enhance clinical and operational outcomes are contributing to the market's growth. Augmented reality (AR) and virtual reality (VR) are widely adopted in surgical departments, education and training, simulation labs, and chronic pain management.
In February 2024, Dr. Benjamin Warf, a neurosurgeon affiliated with Boston Children's Hospital, in the MIT nano Immersion Lab, operated his avatar from a significant distance in real-time, and medical residents from Brazil observed, interacted, and learned in a 3D environment. The AR VR-powered lab facilitated the resident's practice on intricate surgical procedures using a simulated infant brain model more than 3,000 miles from the physical location.
During the COVID-19 pandemic, AR and VR experienced increased demand, as they played an important role in avoiding travel and social contacts while providing effective audiovisual communication and virtual presence. Furthermore, the integration of AR and VR in healthcare extended beyond training and education to directly impact the treatment and rehabilitation of COVID-19 patients. Also, the virtual rehabilitation programs, designed to address the physical and mental health challenges faced by infected individuals, proved effective in managing pain and facilitating recovery, thereby driving the market growth.
AR technological solutions are widely used in surgical procedures, fitness management, education and training, patient care management, and medical imaging. Recent advancements in AR components have reduced the cost of augmented reality solutions and enhanced customer experience. The increasing prevalence of diseases and surgeries, along with advancements in healthcare infrastructure and IT, are some driving forces. For instance, in April 2024, KIMS Hospital in India used AR and AI in neurosurgery to reduce complexities and human errors.
Moreover, due to the introduction of several solutions, supportive government policies, technical advancements, and the presence of key companies, the market is expected to grow significantly during the forecast period. For instance, in September 2023, the Des Moines Fire Department (DMFD) and the Simulation in Motion-Iowa (SIM-IA), a simulation clinical learning program by the University of Iowa, launched an augmented reality & virtual reality in healthcare training truck. This simulation truck featured an ambulance box, video recording for analysis & debriefing, four human patient simulators, and a simulated emergency bay to provide high-quality, evidence-based clinical education to hospital professionals & EMS across the state.
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Augmented Reality And Virtual Reality In Healthcare Market Report Highlights
- Based on component, the hardware segment dominated the market in 2023. Due to their audio-visual significance, AR and VR are being widely adopted in education, simulation, telemedicine, and data visualization. Increasing product development in this space is contributing to market growth.
- Based on technology type, the AR segment dominated the market in 2023. Factors such as technological advancements, growing demand for efficient treatment, increasing public & private investments, rising number of mergers and acquisitions, and reducing prices of head-mounted devices are among a few factors that are driving the demand for AR.
- North America dominated the global market in 2023 with a revenue share of 39.1%. The market growth can be attributed to the increasing adoption of AR and VR technologies, growing R&D initiatives, and favorable government initiatives.
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Augmented Reality And Virtual Reality In Healthcare Market Segmentation
Grand View Research has segmented the global augmented reality and virtual reality in healthcare market based on component, technology type, and region:
AR & VR In Healthcare Component Outlook (Revenue, USD Million, 2018 - 2030)
- Hardware
- Software
- Service
AR & VR In Healthcare Technology Type Outlook (Revenue, USD Million, 2018 - 2030)
- Augmented Reality
- Surgical Application
- Rehabilitation
- Training and Medical Education
- Virtual Reality
- Virtual Reality Exposure Therapy (VRET)
- Simulation
- Rehabilitation
- Diagnostics
- Pain Distraction
AR & VR In Healthcare Regional Outlook (Revenue, USD Million, 2018 - 2030)
- North America
- US.
- Canada
- Mexico
- Europe
- UK
- Germany
- France
- Italy
- Spain
- Sweden
- Denmark
- Norway
- Asia Pacific
- Japan
- China
- India
- Australia
- South Korea
- Thailand
- Latin America
- Brazil
- Argentina
- Middle East & Africa
- Saudi Arabia
- South Africa
- UAE
- Kuwait
List of Key Players in the Augmented Reality (AR) And Virtual Reality (VR) In Healthcare Market
- CAE Healthcare Inc.
- Siemens Healthineers
- Koninklijke Philips N.V.
- Hologic, Inc.
- EON Reality, Inc.
- Intuitive Surgical Operations, Inc.
- GE HealthCare
- eu
- WorldViz, Inc.
- TheraSim, Inc.
About Grand View Research
Grand View Research, Inc. is a U.S. based market research and consulting company, registered in the State of California and headquartered in San Francisco. The company provides syndicated research reports, customized research reports, and consulting services. To help clients make informed business decisions, we offer market intelligence studies ensuring relevant and fact-based research across a range of industries, from technology to chemicals, materials and healthcare.
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