The global electric toothbrush market size is anticipated to reach USD 3.8
billion by 2026, according to a new report by Grand View Research, Inc.,
exhibiting a 5.8% CAGR during the forecast period. This can be attributed to
increasing disposable income and growing awareness regarding oral hygiene. In
addition, technological advancements in electric toothbrushes is expected to
fuel market growth. Continued efforts to improve awareness levels among the
global population is another key factor driving the market. For instance, The
American Dental Association (ADA) conducts a National Children’s Dental Health
Month (NCDHM) campaign every year, which is aimed at increasing awareness
regarding oral hygiene among children with the help of dental professionals.
High prevalence of oral health diseases has
also benefited the market. Dental plaque affects nearly 11.0% of the population
worldwide and is the chief cause of gingivitis and tooth decay. Plaque removal
and reduction of gingivitis plays a critical role in maintenance of good dental
health. Electric toothbrushes offer superior reduction of plaque and gingivitis
when compared to manual variants. According to the Cochrane Review, which
analyzed nearly 56 trials with around 5068 participants, electric toothbrushes
demonstrated nearly 21.0% more reduction in plaque and around 11.0% higher
reduction in gingivitis after three months of use as compared to manual ones.
The global electric toothbrush market is
highly competitive with players actively involved in development of innovative
and technologically advanced products to withstand competition. For inctance, in
2016, Procter & Gamble launched the Oral-B GENIUS electric toothbrush. This
product was equipped with position detection technology, coupled with triple
pressure control, and also included a professional timer, which enabled
individuals to brush as per dentist recommendations.
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https://www.grandviewresearch.com/industry-analysis/electric-toothbrush-market
https://www.grandviewresearch.com/industry-analysis/electric-toothbrush-market
Further key findings from the study suggest:
· The rotational segment dominated the market
based on technology in 2018. This can be attributed to better dental clean-up
provided by rotating/oscillating brush heads By end use, the children segment
is anticipated to witness lucrative growth over forecast period. Ease of use
offered by electric toothbrushes, especially for kids who find manual burshing
difficult, is one of the key growth drivers. Children’s ethusiam to use these
devices also contributes to segment growth
· North America dominated the global electric
toothbrush market in 2018. This can be attributed to the availability of
advanced product variants, high emphasis on maintenance of good oral health,
and comparatively higher disposable income in the region
· Some of the key players in this vertical
are Den-Mat Holdings, LLC; Colgate Palmolive; Water Pik, Inc.; Procter and
Gamble Co.; Koninklijke Philips N.V; and FOREO.
Grand View Research has segmented the
global electric toothbrush market on the basis of technology, end use, and
region:
Electric Toothbrush Technology Outlook
(Revenue, USD Million, 2015 - 2026)
·
Rotational
·
Vibrational
Electric Toothbrush End-use Outlook
(Revenue, USD Million, 2015 - 2026)
·
Adults
·
Children
Electric Toothbrush Regional Outlook
(Revenue, USD Million, 2015 - 2026)
·
North America
·
Europe
·
Asia Pacific
·
Latin America
·
Middle East and Africa (MEA)
About Grand View Research
Grand View Research, Inc. is a
U.S. based market research and consulting company, registered in the State of
California and headquartered in San Francisco. The company provides
syndicated research reports, customized research reports, and consulting
services. To help clients make informed business decisions, we offer market
intelligence studies ensuring relevant and fact-based research across a range
of industries, from technology to chemicals, materials and healthcare.
