Draught Beer Market Growth & Trends
The global draught beer market size is anticipated to reach 59.39 billion by 2030, exhibiting a CAGR of 5.3% from 2024 to 2030, according to a new report by Grand View Research, Inc.The global market is driven by a rising demand for flavorful and lower alcohol beverages. Consumers are increasingly seeking unique taste experiences and craft beer varieties, contributing to the market's growth. This trend is fueled by broadening purchasing power, especially among younger generations, leading to more frequent visits to pubs and bars where draught beer is a popular choice.
Another significant driver is the growing trend of socializing and dining out. Draught beer is often associated with social gatherings, sports events, and leisure activities, enhancing its appeal. There is also increasing awareness about the potential health benefits of moderate beer consumption, such as reducing cholesterol levels and improving kidney health, which is driving the demand for draught beer.
The rising interest in craft beers and the trend of beer connoisseurship have propelled the demand for specialty and unique draught beer varieties. Consumers are seeking novel taste experiences, driving growth in this segment. Additionally, the resurgence of the hospitality and tourism industries post-pandemic has led to an increase in on-premise consumption of draught beer in bars, pubs, restaurants, and entertainment venues, further fueling the market.
Manufacturers are revolutionizing draught beer with innovations focused on quality, sustainability, and consumer experience. Nitro technology creates smoother textures, while smart taps and digital pour systems ensure precise control over beer flow and freshness. Customization options allow consumers to adjust carbonation and flavor, while eco-friendly kegs reduce environmental impact.
In March 2023, HEINEKEN USA Inc. unveiled Heineken Silver, a light lager with low carbs and calories. This beer features 4% alcohol by volume (ABV), with each 12-ounce serving containing just 3.2 grams of carbs and 95 calories. It is made with malted barley, water, and the company’s proprietary A Yeast. It is brewed to deliver a full-bodied flavor without the bitterness often associated with other lagers.
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Draught Beer Market Report Highlights
- Keg draught beer accounted for a share of over 63.82% of the global revenues in 2023. Keg draft beer offers superior quality control compared to other packaging formats like bottles or cans. Breweries place importance on their brewing mechanism and ensure that the beer is kept under optimal conditions, such as temperature and pressure, from the brewery to the tap. Additionally, the standardized keg sizes facilitate easy storage, transportation, and use with existing tap systems, thereby enhancing operational efficiency and reducing waste. This combination of quality preservation, convenience, and cost-effectiveness drives the preference for keg beer in the draught market.
- Super premium draught beer is anticipated to grow at a CAGR of 6.9% from 2024 to 2030. The rise of the gastropub and upscale casual dining sectors has significantly contributed to the market's growth. These establishments often prioritize offering a curated selection of draught beers that complement their gourmet food offerings, enhancing the overall dining experience. The ambiance and service quality in such venues aligns well with the expectations of super-premium beer consumers, who are willing to pay a premium for a superior product served in an appropriate setting.
- Commercial use of draught beer accounted for a share of over 87% of the global revenues in 2023 due to its significant presence in bars, pubs, and restaurants, where draught beer is a staple offering. The primary driver is the desire for a premium and differentiated beverage experience in commercial settings such as bars, restaurants, and entertainment venues. Draught beer offers a fresher and more flavorful option compared to bottled or canned beer, providing establishments with a competitive edge in attracting and retaining customers who seek high-quality beverages.
- Draught beer manufactured through microbreweries is anticipated to grow at a CAGR of 6.3% from 2024 to 2030. Microbreweries frequently offer a wide range of beer styles and flavors, appealing to diverse tastes. Draught beer allows them to rotate their offerings more easily, keeping their selection fresh and exciting for customers.
- Europe market held a share of 44.56% of the global market in 2023. Europe has a long-standing tradition of beer consumption, with many countries having their own unique beer cultures. Draught beer is often preferred for its freshness and taste, especially in countries like Germany, Belgium, and the UK.
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Draught Beer Market Segmentation
Grand View Research has segmented the global draught beer market based on product, category, end user, type, and region.
Draught Beer Type Outlook (Revenue, USD Million, 2018 - 2030)
- Keg Beer
- Cask Beer
Draught Beer Category Outlook (Revenue, USD Million, 2018 - 2030)
- Super Premium
- Premium
- Regular
Draught Beer End Use Outlook (Revenue, USD Million, 2018 - 2030)
- Commercial Use
- Home Use
Draught Beer Production Outlook (Revenue, USD Million, 2018 - 2030)
- Macro Breweries
- Microbreweries
Draught Beer Regional Outlook (Revenue, USD Million, 2018 - 2030)
- North America
- US.
- Canada
- Mexico
- Europe
- Germany
- UK.
- Spain
- Italy
- France
- Ireland
- Asia Pacific
- China
- India
- Japan
- Australia & New Zealand
- South Korea
- Central & South America
- Brazil
List of Key Players in the Draught Beer Market
- Anheuser-Busch InBev
- Boston Beer Company
- Heineken International B.V.
- Anadolu Efes
- Asahi Group Holdings, Ltd.
- Molson Coors Beverage Company
- China Resources Snow Breweries
- Carlsberg
- New Belgium Brewing Company
- Castel Frères
- Constellation Brands, Inc.
About Grand View Research
Grand View Research, Inc. is a U.S. based market research and consulting company, registered in the State of California and headquartered in San Francisco. The company provides syndicated research reports, customized research reports, and consulting services. To help clients make informed business decisions, we offer market intelligence studies ensuring relevant and fact-based research across a range of industries, from technology to chemicals, materials and healthcare.
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