Some Recent Developments
In August 2018, Brandfolder unveiled Smart CDN, focusing on three critical features – the first of which automatically facilitates the dissemination of online changes to any asset, ranging from a logo or image to a significant corporate rebranding. In addition, Brandfolder clients can leverage Smart CDN to reformat assets directly within their Brandfolder and manage usage rights through Digital Rights Management (DRM) capabilities. Its AI-powered tools auto-tag assets upon import, which further allows users to search for images with specific criteria. It gives a good helping hand to the user while dealing with the data at crucial times.
In June 2020, Adobe announced the integration of Adobe experience manager as a cloud service and as a part of Adobe experience cloud. This addition is making headlines as it brings together rich out-of-box capabilities and content customization options that marketers and developers demand, combined with SaaS-like agility. Also, Adobe Experience Manager as a Cloud Service is a modern, purpose-built application for experience management that integrates scalable, secure and agile content management (CMS), digital asset management (DAM), digital signage management and customer communication (CCM) applications, giving user a wholesome experience while using. Simply put, it bodes well for the Adobe DAM services in the market.
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In November 2019, Buzzfeed has partnered with WoodWing for its digital asset management solution, to develop a repository for BuzzFeed’s millions of photos, illustrations and other digital assets. This collaboration helps highlight the importance of DAM services in managing the large digital assets of content creators along with boosting the credibility of WoodWing in handling the high profile works, such as this.
In April 2019, Pandora selected OpenText’s Digital Asset Management platform as the asset storage and management application for its audio and display advertising. OpenText Media Management will support the production and management of over 35,000 advertisements per year. OpenText stood out in the evaluation of Pandora, while zeroing in on the suitable DAM provider due to its robust customization capabilities and seamless systems integrations.
In May 2019, Netcentric won the Audience Choice Award Best Innovation Experience at the 2019 Adobe Awards ceremony, for implementing an innovative asset management system for Siemens. This recognition reflects the commitment of Netcentric and the amount of innovation that they put into accomplishing client’s digital visions, while making full use of Adobe Cloud Technology. Tasked with implementing a new dedicated assets management system for Siemens, Netcentric used Adobe Experience Manager Assets system to migrate millions of assets, ensuring a seamless UI that would allow users to search and filter all content with ease. Netcentric ensured the migration of 12 terrabytes of assets, providing Siemens with an entirely new and separate digital asset management user interface, which acts as a reliable and clean single point of truth for content. This highlights the importance of usage of DAM services and will definitely boost the demand for the services in the market.
In June 2019, Oracle divested itself of its Digital Media Solutions business and DIVA Content Storage Management product line to EcoDigital, a privately-held company based in Atlanta, Georgia, with previous experience in digital archiving technologies. This will enable Oracle to focus on other business capabilities and EcoDigital will bring fresh energy in the digital asset management and other digital media solutions, which will prove beneficial to the market.
In November 2018, Sitecore, a digital experience service provider, announced at its sytecore symposium the acquisition of Stylelabs, Belgium based Digital Asset Management provider. Stylelabs and Sitecore devised a marketing strategy of ‘Better Together’. According to this, Stylelabs will be integrated into Sitecore, but also will branch into new marketers in both DAM and MRM spaces. This collaboration proved to be beneficial for both the companies, along with the DAM market on the whole.
In February 2018, Bynder acquired Digital Asset Management service WebDam from Sutterstock. Like Bynder, Webdam’s focus is on helping enterprises and agencies manage their digital assets. Currently Webdam customers include the likes of Starbucks, Zillow, Alaska Airlines, Subway, HTC and Band & Olufsen. This acquisition has been helpful for Bynder as it has been able to make better on the expertise of WebDam in healthcare, education fields and in the U.S midsize company market. Along with that, it also provided Bynder a presence in Bay area, as WebDam is headquartered there.
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