Some Recent developments
Lockdown restrictions due to pandemic have caused increase in the tendency to automate house works. This house automation frenzy has also affected the sales in the vacuum cleaner market, causing it to accelerate at a high rate. Due to the absence of domestic help in several household, several busy and elderly families are turning to machines for some respite from the works. For example, Chinese manufacturer Xiaomi, which has been aggressively marketing its appliances, launched a robotic vacuum cleaner in mid-April and by May received 75% of pre-orders from top cities in the countries it was launched, specially India.
In March 2020, Ecovacs has launched its new AI-driven robotic floor cleaner called as Deebot Ozmo T8 AIVI. It features simultaneous vacuuming and mopping with advanced laser-based home mapping, object identification and avoidance, and remote monitoring. The robotic vacuum is equipped with TrueMapping laser mapping and navigation technology, based on advanced DToF sensor and AIVI (Artificial Intelligence and Visual Interpretation) technology featuring a high-performance AI chipset and camera module. Its ability to map any home at a very quick pace and with greater precision than current LDS navigation technology makes it a product highly sought after.
On May 2020, LG launched its next-generation vacuum model, the LG CordZero cordless stick vacuum featuring Kompressor technology. The vacuum features 200 watts of powerful suction, a portable charging stand and five-step HEPA filtration system that filters 99.99% of dust, pollen and pet dander. With Kompressor technology that condenses dirt, pet hair and debris, it fits more in the dust bin while maintaining an easy-to-maneuver design. This new LG product is starting to earn a name for itself in the market, due to its many capabilities, which includes two upgraded quick-release rechargeable lithium-ion batteries giving the user 120 minutes of continuous cleaning while charging. It is supposed to garner greater demands in the market as days pass.
In May 2019, iRobot launched two new robots named Roomba s9+ robot vacuum cleaner and the Braava jet m6 robot mop, which complement each other while doing cleaning job. The two robots can use iRobot’s Imprint Link Technology to “talk to each other” — vacuuming and then mopping automatically. The technology also works with the Roomba i7+, which was launched in September of previos year. iRobot is thus introducing two robots that can clean together “as a team.” Owners of the robots can initiate a “Linked clean” in the iRobot Home app. This new launches have fascinated a lot of people all around and has garnered much hype and demand from people, boosting the market growth rate.
In January 2020, at CES 2020, LG Electronics unveiled new cord-less cleaning products with mopping capabilities called the LG CordZero ThinQ A9 Stick Vacuum and the CordZero ThinQ Robotic Mop. The LG CordZero Robotic Mop features power drive dual spin mops enhanced with Dual Eye technology. With its front-mounted Dual Eye camera, the robotic mop can accurately detect and recognize its surroundings to avoid collisions with household furniture and pets. Along with this, several different technological advancements have made it something to look forward to in the household vacuum cleaners market.
In September 2019, Qingdao Haier completes the acquisition of the renowned Italian appliance maker, Candy, which strengthened its global leadership in snart home appliance sector. The acquisition perfectly fits into Haier's strategy to attain a leading position in all regions across the world. The acquisition will benefit from the high complementarity of Haier and Candy's brand portfolios and product platforms in covering all market segments in terms of pricing and product offering, and in providing sustainable home-living solutions to European and global customers. It will provide a fresh source of energy to Haier and will help it initiate innovations in household vacuum cleaner product line as well.
In September 2019, Shark has expanded its assortment of robotic vacuums with the debut of the IQ Robot Self-Empty unit. The new vacuum features room-by-room navigation, a self-cleaning brush roll and a self-empty dock. The dock allows the robot to empty its contents into a bagless base allowing it to be ready for the next cleaning job. This product of Shark makes sure that it has entered the market with a surety to flourish.
In August 2019, Bissell is expanding its assortment of floor care products with the launch of its ICONpet high-powered cordless vacuum. The unit’s digital motor turns up to 420 miles per hour, has three power modes that allow the vacuum to be used on a variety of flooring surfaces and its lithium battery provides up to 50 minutes of cordless cleaning. It provides a helping hand to pet-owners during the shedding days, making it good product to bet on.
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