The global wireless in-flight entertainment (W-IFE) market is expected to reach USD 3.53 billion by 2025,
according to a new report by Grand View Research, Inc. Increased proliferation
of mobile devices, such as smartphones, laptops, and tablets, has prompted
airlines to start offering wireless in-flight connectivity & entertainment
services to passengers, thereby providing them access to a wide spectrum of
stored as well as streaming entertainment content and other connectivity
services on their personal devices.
In the U.S., the Federal Communications
Commission (FCC), in conjunction with the Federal Aviation Authority (FAA) has
permitted the use of Portable Electronic Devices (PEDs) inside the aircraft
with implementation guidelines. This regulatory change is expected to pave the
way for new and innovative W-IFE solutions. The combination of wireless
in-flight connectivity and in-flight entertainment has opened several
opportunities for the overall industry growth, such as streaming live movies,
live content, and other Advertising Video-On-Demand (AVOD) services.
There has been an increased number of
partnerships among connectivity service providers across the globe for
achieving enhancements in their service portfolios and providing high-speed
connectivity services at economical rates. Recently, Inmarsat plc., a mobile
satellite communication provider, collaborated with ViaSat, a digital
communications provider, to develop new mobile satellite communication.
Companies developing software for
entertainment systems for W-IFE hardware and equipment are anticipated to grow
at a phenomenal rate in line with the rising demand for dynamic entertainment
solutions. Leading content providers, such as Global Eagle Entertainment Inc.
(GEE) and Stellar Entertainment, are expected to grow at a considerable rate,
leveraging the unique content services they offer via the streamed as well as
the stored channels.
At present, airlines across the globe are
investing significantly towards the implementation of contemporary satellite
broadband and connectivity technologies, in order to meet the growing
expectations of passengers. With the growth in wireless connectivity and
increasing adoption of the Bring Your Own Device (BYOD) trend, passengers are
increasingly preferring wireless services for in-flight entertainment and
connectivity.
The BYOD trend has prompted many airlines
to eliminate the back-seat IFE systems, thereby reducing the overall weight and
increasing the saving on fuel costs. This is particularly helping the cost
competitive airlines to reduce their fares while still delivering a substantial
IFE experience.
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Further
key findings from the report suggest:
· Gogo Inc. and GEE have emerged as the
leading early adopters of the contemporary W-IFEC trend and have started
integrating their content delivery services with the in-flight entertainment
demand accordingly
· The launch of High-throughput satellite
(HTS), to deliver high-speed connectivity services, is anticipated to
supplement the ongoing developments in the satellite connectivity domain.
· European carriers are closely following
their counterparts in the U.S. For instance, British Airways is rolling out the
new ATG network on their aircraft, which is expected to be compatible with the
ATG network deployed by Deutsche Telecom across the EU.
· Ka-band connectivity solutions are expected
to witness a CAGR of over 20% from 2017 to 2025 and are expected to outperform
the services offered over the Ku-band in terms of cost as well as speed
Grand View Research has segmented the
global Wireless In-Flight Entertainment (W-IFE) market on the basis of aircraft
type, fitment type, hardware, technology, and region:
Aircraft Type Outlook (USD Million; 2014 -
2025)
·
Narrow-Body
·
Wide-Body
·
Regional Jet
Fitment Type Outlook (USD Million; 2014 -
2025)
·
Retrofit
·
Line Fit
Hardware Outlook (USD Million; 2014 - 2025)
·
Antennas
·
WAPs
·
Modems
·
Others
Technology Outlook (USD Million; 2014 -
2025)
·
ATG
·
Ku-Band
·
L-Band
·
Ka-Band
Regional Outlook (USD Million; 2014 - 2025)
·
North America
o
U.S.
o
Canada
·
Europe
o
Germany
o
UK
·
Asia Pacific
o
China
o
Japan
·
Latin America
·
Middle East & Africa
About Grand View Research
Grand View Research, Inc. is a
U.S. based market research and consulting company, registered in the State of
California and headquartered in San Francisco. The company provides
syndicated research reports, customized research reports, and consulting
services. To help clients make informed business decisions, we offer market
intelligence studies ensuring relevant and fact-based research across a range
of industries, from technology to chemicals, materials and healthcare.
