The global tahini market size is expected to reach USD 1.77 billion by 2025
registering a CAGR of 5.2%, according to a new report by Grand View Research,
Inc. Growing popularity of tahini products with ethnic Arabic flavors in
developed countries, such as U.S., Germany, U.K., France, and Italy, is
expected to spur the market growth. Moreover, increasing awareness about
consuming healthy, nutritious, and organic food has propelled the product demand.
Sauces & dips is expected to be the fastest-growing product segment at a
CAGR of 5.6% from 2019 to 2025.
Changing dietary preferences owing to
hectic lifestyle has fueled the demand for dips and sauces. Tahini dips and
sauces add flavor as well as nutrition to the food products. Manufacturers are
launching innovative products to cater to the increasing demand from the global
food industry. For instance, in March 2018, Soom Foods, LLC launched two
innovative spreading squeeze packets. The product is available in two flavors,
original and chocolate sweet tahini halva spread.
Middle East & Africa generated the
largest revenue share in 2018.Over the past few years, major companies in the
region are adopting several marketing strategies, such as product launches,
product portfolio and distribution channel expansion, and merger and
acquisition, to cater to the rising demand for vegan, gluten-free, non-GMO,
Kosher products. For instance, in April 2017, El-Raey Sweetness Halva Company
launched a new product line in Badr City, Egypt with a production capacity of
900 tons per day.
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Further key findings from the study suggest:
· North America is projected to be the
fastest-growing regional market at a CAGR of 6.8% from 2019 to 2025
· The sauces & dips product segment is
expected to witness the fastest growth at a CAGR of 5.6% from 2019 to 2025
· Key companies in the market include Al Wadi
Al Akhdar, El Rashidi El Mizan, Prince Tahina Ltd., Haitoglou Bros, Halwani
Bros. Co., Ltd., Carwari International Pty. Ltd., Dipasa USA Inc., Kevala,
Mounir Bissat Factories, and SESAJAL S.A. de C.V.
· New product launches and production
capacity expansion are expected to remain key marketing strategies for these
companies
Grand View Research has segmented the
global tahini market on the basis of product, distribution channel, and region:
Tahini Product Outlook (Revenue, USD
Million, 2015 - 2025)
·
Paste & Spreads
·
Halva & Other Sweets
·
Sauces & Dips
Tahini Distribution Channel Outlook
(Revenue, USD Million, 2015 - 2025)
·
Offline
·
Online
Tahini Regional Outlook (Revenue, USD
Million, 2015 - 2025)
·
North America
·
Europe
·
Asia Pacific
·
Central & South America
·
Middle East & Africa
About Grand View Research
Grand View Research, Inc. is a
U.S. based market research and consulting company, registered in the State of
California and headquartered in San Francisco. The company provides
syndicated research reports, customized research reports, and consulting
services. To help clients make informed business decisions, we offer market
intelligence studies ensuring relevant and fact-based research across a range
of industries, from technology to chemicals, materials and healthcare.
