The Report Over-the-Top (OTT) Devices And Services Market Analysis By Content (VoIP, Text &
Images, Video), By Revenue Source (AVOD, SVOD, TVOD), By Device (Mobile Devices
& Computers, Gaming Console, Smart TVs & STB), By Deployment, And
Segment Forecasts, 2018 - 2025
The global over-the-top (OTT) devices and services market is expected to reach USD 165.13 billion by 2025,
according to a new report by Grand View Research, Inc. The rising penetration
of mobile devices, such as tablets and smartphones, and advancements in
consumer electronics devices such as smart TVs, are estimated to drive the
demand for OTT content and services amongst the masses over the forecast
period.
There has been a rapid
surge in the demand for OTT videos, particularly in developing economies. TV
digitization initiatives by various regional governments and broadcasters
across the world have enabled OTT content to emerge as the popular platform for
video consumption.
Businesses across
various sectors are increasingly seeking contemporary technological models to
provide personalized experiences to their customers, such as TV access on
smartphones, connected devices, and tablets. Content providers and broadcast
service providers are leveraging the benefits of OTT technology to enhance
customer engagement by gaining in-depth insights about their customer base.
Moreover, the rising
demand for Video On Demand (VOD), Voice over Internet Protocol (VoIP),
Subscription Video on Demand (SVOD), instant messaging services, and internet
TV are expected to propel the industry growth over the forecast period. OTT
service providers are increasingly focusing their efforts toward the
development of various innovative features, such as Google Translate, which
translates voice mail services into text, to provide convenience and enhance
customer value.
Access
Research Report of OTT Devices And Services Market @ http://www.grandviewresearch.com/industry-analysis/over-the-top-ott-devices-services-market
Further key findings from the report suggest:
· Content providers such as DISH Network,
Comcast, AT&T, and DIRECTV, are paving their way into the SVOD domain to
expand their presence and capture a larger market share by providing various
offerings within the domain
· OTT service providers across the globe are
focusing their efforts on the development of the three key streaming
technologies that include High-Dynamic Range (HDR),1080p content, 4K streaming,
and Virtual Reality (VR) video
· Players such as WhatsApp, Tencent QQ, Apple
FaceTime, Skype, and Google Hangouts, are upgrading their processes with new
innovative technologies and offerings to provide advanced communication and
messaging services
· The proliferation of hybrid models
combining Subscription VOD (SVOD) with Advertising VOD (AVOD) coupled with the
increasing penetration of fiber broadband and 4G internet services are expected
to propel the demand for OTT content across developing nations such as China
· Growing proliferation of Smart TVs is
expected to provide increasing opportunities for advertisers to become content
providers and offer a wide plethora of services to consumers through various
platforms such as Hulu, Netflix, and YouTube
Grand View Research has
segmented the global OTT devices and services market on the basis of content,
revenue source, device, deployment, and region:
OTT Devices And Services Content Outlook (USD Billion;
2014 - 2025)
·
VoIP
·
Text & Images
·
Video
OTT Devices And Services Revenue Source Outlook (USD
Billion; 2014 - 2025)
·
AVOD
·
SVOD
·
TVOD
·
Others
OTT Devices And Services Device Outlook (USD Billion;
2014 - 2025)
·
Mobile devices & Computers
·
Smart TVs & Set-top Box
·
Gaming Console
OTT Devices And Services Deployment Outlook (USD Billion;
2014 - 2025)
·
On-premise
·
Cloud
OTT Devices And Services Regional Outlook (USD Billion;
2014 - 2025)
·
North America
·
Europe
·
Asia Pacific
·
Latin America
·
Middle East & Africa
Access Press Release of OTT
Devices And Services Market@ https://www.grandviewresearch.com/press-release/global-over-the-top-ott-devices-services-market
About Grand View Research
Grand View Research, Inc. is a
U.S. based market research and consulting company, registered in the State of
California and headquartered in San Francisco. The company provides
syndicated research reports, customized research reports, and consulting
services. To help clients make informed business decisions, we offer market
intelligence studies ensuring relevant and fact-based research across a range
of industries, from technology to chemicals, materials and healthcare.
