The global natural household cleaners market size is expected to reach USD 7.8
billion by 2025, according to a new report by Grand View Research, Inc.,
expanding at a CAGR of 11.1% over the forecast period. Rising concerns over
toxic chemicals including parabens, triclosan, phthalates, and ammonia, which
are present in synthetic home cleaning products, is expected to promote the
utility of natural household cleaners. Moreover, various government initiatives
on the ban of toxic chemicals from household cleaning products is expected to
promote the utility of these products as green alternatives in the near future.
Surface cleaners emerged as the largest
segment and accounted for a share of more than 50.0% in 2018. Major
manufacturers including Unilever,The Procter & Gamble Company, and Henkel
Ag & Co. Kgaa are launching new products in order to gain maximum customers.
Moreover, giant retailer and supermarket chains including Tesco PLC and Target
Corporation are launching innovative products under their private labels.
For instance, in February 2018, Tesco PLC
launched a wide range of plant-based home cleaning products under the brand
name ‘Tesco Eco Active’. The company launched this green and natural product in
order to cater to the demand for eco-cleaning products in U.K.
North America is expected to expand at the
fastest CAGR of 11.5% from 2019 to 2025. Over the past few years, major players
have adopted marketing strategies including innovative product launch,
expansion of production capacity, and mergers and acquisitions in order to
cater to the increasing demand for natural household cleaning product in the
region.
For instance, in September 2017, S. C.
Johnson & Son, Inc. signed an agreement to acquire two emerging household
cleaning products manufacturers, Ecover and Method. These two companies had a
wide range of home care, personal care, and fabric care products, along with
the customer penetration in North America, Europe, and other countries across
the globe. The company acquired these companies as they have strong R&D in
natural products, along with high customer base.
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https://www.grandviewresearch.com/industry-analysis/natural-household-cleaners-market
https://www.grandviewresearch.com/industry-analysis/natural-household-cleaners-market
Further key findings from the report suggest:
· By product, surface cleaners dominated the
natural household cleaners market with a share of more than 50.0% in 2018
· The kitchen application segment is expected
to register the fastest CAGR of 11.3% from 2019 to 2025
· Key players include Henkel AG &
Company; KGaA; The Procter & Gamble Company; Unilever; S. C. Johnson &
Son, Inc.; Reckitt Benckiser Group plc; The Clorox Company; Godrej Consumer
Products Limited; The Honest Company; Kao Corporation; and Earth Friendly
Products.
Grand View Research has segmented the
global natural household cleaners market on the basis of product, application,
distribution channel, and region:
Natural Household Cleaners Product Outlook (Revenue, USD Million,
2015 - 2025)
·
Surface
·
Glass
·
Fabric
Natural Household Cleaners Application Outlook (Revenue, USD
Million, 2015 - 2025)
·
Bathroom
·
Kitchen
·
Others
Natural Household Cleaners Distribution Channel Outlook (Revenue,
USD Million, 2015 - 2025)
·
Supermarkets/Hypermarkets
·
Convenience Stores
·
Online
Natural Household Cleaners Regional Outlook (Revenue, USD Million,
2015 - 2025)
·
North America
·
Europe
·
Asia Pacific
·
Central & South America
·
Middle East & Africa
About Grand View Research
Grand View Research, Inc. is a
U.S. based market research and consulting company, registered in the State of
California and headquartered in San Francisco. The company provides
syndicated research reports, customized research reports, and consulting
services. To help clients make informed business decisions, we offer market
intelligence studies ensuring relevant and fact-based research across a range
of industries, from technology to chemicals, materials and healthcare.
