The global men’s underwear market size is expected to reach USD 14.57
billion by 2025, according to a new report by Grand View Research, Inc. It is
projected to register a CAGR of 5.3% during the forecast period. Increasing
awareness about health, best fit and personal hygiene, and rise in millennial
population, are expected to drive the growth. Increasing availability of a wide
range of products in multiple designs suitable for various purposes such as
sports, regular wear, and functional wear among others is projected to further
fuel the demand.
Improving fashion trends, increasing
disposable income, and changing consumer lifestyle and preferences are expected
to boost the market growth. Increasing concerns regarding the fabric used for
manufacturing underwear is one of the major factor driving the market.
Availability of a wide variety of fabrics such as cotton, polyester, nylon,
rayon, silk, and cotton blends further drive the product demand. Underwear
manufactures are focusing on intimate product designs and patterns such as
thongs, C-string, tanga, and jockstraps among others, which is projected to
further fuel the product demand.Millennials are more receptive to new and
different products. Demand for new and innovative products in terms of color,
fabric, print, and style among others is high among millennials, which in turn
is creating opportunity for the manufactures in the market.
Companies focus on R&D to make the
products suitable for all shapes and sizes. Innovation in advance tailoring
along with new fabric modal, viscose or merino wool, helps in reducing moisture
and regulate temperature is driving the competitiveness in the market. For
Instance, Saxx offer 3D hammock shaped pouch that prevent skin-against-skin
friction with the help of mesh panels which features no exposed stitching for chafe
free comfort. Also, Under Three-D fit range they have created a 3D shaping
around glutes, thighs, quads and hamstrings by using nine panels of fabric to
make consumers fit, feel and functional.
By type, the men’s underwear market is
segmented into briefs, boxer brief, trunks, boxers, and others. Boxer brief is
estimated to hold the largest market share of approximately 33.0% owing to the
factors such as sleek fit, better support, and comfort offered by the product.
Boxer brief are designed to imitate tapered boxers with a snug fit and they
remain comfortable like briefs. They are available with numerous pouch options,
for instance the contour pouch by Calvin Kelvin.
Trunks is estimated to register the fastest
CAGR of 5.7% from 2019 to 2025. Trunks are gaining popularity among millennials
and Generation X as they are more versatile and suitable for everyday wear
including dressing up occasions and for sportswear. Trunks are lean short than
boxer brief which allow the legs and thighs to look muscular and slimmer, which
drives their popularity among younger generation.
By Fabric, the market is segmented into
cotton, polyester, modal, nylon, and others. Cotton fabric underwear held the
largest market share of approximately 68.0% in 2018, attributed to the properties
of the cotton that makes underwear soft, lightweight, and more breathable.
Consumers prefer cotton fabric underwear over others for the comfort, high
absorbency, and moisture resistance of the fabric. Modal fabric underwear is
projected to register the fastest CAGR of 5.6% over the forecasted period. It
is a type of rayon and the second generation regenerated cellulosic fiber which
is around 50% more absorbent than cotton. It is the softest fabric in men’s
underwear segment. Shrink resistance, high wet strength, and absorbent
properties of the fabric make it more durable and able to sustain multiple
washes and suitable for tumble dry.
Asia Pacific is the largest and fastest
growing market for men’s underwear. It is projected to expand at the fastest CAGR
of 5.9% over the forecasted period. High demand for underwear owing to high
male population in the region can be accredited to the growth. China and India
accounted for male population of 714 million and 694 million respectively in
2017. Both these countries together account for more than 70.0% of the regional
market.
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or view summary of this report, click the link below:
https://www.grandviewresearch.com/industry-analysis/mens-underwear-market
https://www.grandviewresearch.com/industry-analysis/mens-underwear-market
Further key findings from the report suggest:
· Boxer brief type segment held the largest
market share of approximately 33.0%% in 2018 and is expected to reach USD 4.9
billion by 2025
· Cotton fabric held the largest market share
of more than 68.0% in 2018, driven by the properties of cotton that make the
underwear soft, lightweight, more breathable,highly absorbent, and moisture
resistant
· Key players in the men’s underwear market
are Phillips-Van Heusen Corporation; Hanesbrands Inc.; Jockey International
Inc.; American Eagle Outfitters Inc. and Ralph Lauren Corporation
Grand View Research has segmented the
global men’s underwear market on the basis of type, fabric, and region:
Men’s Underwear Type Outlook (Revenue, USD
Million, 2015 - 2025)
·
Briefs
·
Boxer Brief
·
Trunks
·
Boxers
·
Others
Men’s Underwear Fabric Outlook (Revenue,
USD Million, 2015 - 2025)
·
Cotton
·
Polyester
·
Modal
·
Nylon
·
Others
Men’s Underwear Regional Outlook
(Revenue, USD Million, 2015 - 2025)
·
North America
·
Europe
·
Asia Pacific
·
Central & South America
·
Middle East & Africa
About Grand View Research
Grand View Research, Inc. is a
U.S. based market research and consulting company, registered in the State of
California and headquartered in San Francisco. The company provides
syndicated research reports, customized research reports, and consulting
services. To help clients make informed business decisions, we offer market
intelligence studies ensuring relevant and fact-based research across a range
of industries, from technology to chemicals, materials and healthcare.
