The global laundry detergent market value is expected to reach USD 205.2
billion by 2025, according to a new report by Grand View Research, Inc. Rising
penetration of washing machines in the developing economies is expected to
propel the sector growth.
The top brands of the
laundry detergent market include Tide, Purex, and Surf. These three brands are
responsible for the nearly half of the market share of the laundry detergent
market. The four vendors which control the laundry detergent industry are
Proctor & Gamble, Unilever, Church & Dwight, and Henkel. The brands
produced by the Unilever, Proctor & Gamble, and Henkel concentrate on the
middle and high-class segment of consumer whereas Church & Dwight targets
the low end of the consumer segment. The rising disposable income in the
developing economies is forging new trend in the industry where consumers are
inclined to buy brand based on its quality and company’s reputation. However,
this trend is only common for the mature market of the North America and
European region. The consumers from Africa and Asia Pacific region prefers the
product based on its pricing.
Key players include
Unilever, Henkel AG & Co. KGaA, Church & Dwight Co., Inc., Proctor
& Gamble. Mergers of major players in the industry is likely to consolidate
industry in the predicted timeline. For instance, the key merger of the laundry
detergent industry in 2016 is the acquisition of the Sun Products by the German
consumer goods company Henkel AG & Co. KGaA.
Access Research Report of Laundry Detergent Market @ www.grandviewresearch.com/industry-analysis/laundry-detergent-market
Further key findings from the report suggest:
· The global demand for laundry detergent
market was USD 133.3 billion in 2016 and is expected to grow at a CAGR of
around 4.9% from 2017 to 2025 to exceed a total revenue of USD 205.2 billion by
2025.
· Powder detergents was the biggest product
segment in the market accounting for over 31% of the total revenue in 2016
· Household was the largest application
segment with a demand of over USD 118 billion by 2025, growing at a CAGR of
4.9%
· The APAC is expected to be the largest
regional market with a projected CAGR of 5.3% over the forecast period
· The industry is dominated by global players
such as Unilever, Henkel AG & Co. KGaA, Church & Dwight Co., Inc.,
Proctor & Gamble. Companies are moving towards strategic mergers and
acquisition to increase their international presence and gain significant
share.
Grand View Research has
segmented the global laundry detergent market by product, application, and
region:
Product Outlook (Revenue, USD Million; 2014 - 2025)
·
Powder detergents
·
Liquid detergents
·
Fabric softeners
·
Detergent tablets
·
Others
Application Outlook (Revenue, USD Million; 2014 - 2025)
·
Household
·
Industrial or Institutional
Regional Outlook (Revenue, USD Million; 2014 - 2025)
·
North America
o
U.S.
o
Canada
·
Europe
o
Germany
o
Russia
o
UK
·
Asia Pacific
o
China
o
Japan
o
India
·
CSA
o
Brazil
·
Middle East & Africa
o
Saudi Arabia
About
Grand View Research
Grand
View Research, Inc. is a U.S. based market research and consulting company,
registered in the State of California and headquartered in San Francisco.
The company provides syndicated research
reports, customized research reports, and consulting services. To help
clients make informed business decisions,
we offer market intelligence studies ensuring relevant and fact-based research
across a range of industries, from technology to chemicals, materials and
healthcare.
For More Information: www.grandviewresearch.com