The global IPTV market size is expected
to reach USD 117.07 billion by 2025, according to a new report by Grand View
Research, Inc., progressing at a CAGR of 13.7% during the forecast period.
Increasing demand for application-based services based on the internet would be
the key factor driving the industry growth.
Improving internet infrastructure is
transforming telecom operators into complement digital service providers
(CDSP). At the same time, they are also transitioning towards broadband
internet protocol, which leads end-users to access television as an IPTV
service. Additionally, favorable government initiatives in India, such as
digitization of cable TV and Direct-to-Home (DTH) services, are anticipated to
open new avenues over the next few years
Changing preferences of end-users are
giving rise to intense competition between cable TV and IPTV providers. Growing
demand for over-the-top (OTT) services is estimated to influence the IPTV
market positively. The digital broadcasting ecosystem is widening at a fast
pace leading to growth in consumer demands, thereby unfolding immense growth
opportunities for service providers. This is also prompting key players to
diversify their revenue streams by providing IPTV services along with OTT and
pay-tv services.
Furthermore, growing investments in network
infrastructure owing to increasing number of IPTV subscribers are likely to
work in favor of the market. Rapid advancements in compression, transmission,
and watermarking technologies are encouraging telecom providers to add internet
protocol television to their service offerings. Services offered in
internet-based TV include HD video calls/conferencing, smart home, and video
games, tend to consume heavy data traffic and higher bandwidth. This is
encouraging customers to upgrade to broadband products that support higher data
speed.
Moreover, favorable government regulations
governing the industry are making it easier for new entrants to foray into the
market. Similarly, improvements in the internet infrastructure and widespread
internet connectivity in households are supplementing the revenue growth. In
addition, the market is undergoing vertical integration, wherein telecom
operators are collaborating with TV manufacturers to develop TV units with
built-in set-top-boxes. Such collaborations are being complemented with joint
marketing agreements between TV manufacturers and telecom operators to promote
IPTV services.
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https://www.grandviewresearch.com/industry-analysis/internet-protocol-television-iptv-market
Further key findings from the report suggest:
· The subscription-based segment is expected
to witness the highest CAGR of 11.1% over the forecast period. The growth can
be attributed to increasing demand for Video on Demand (VoD) services
· Asia Pacific is poised to dominate the
overall IPTV market in terms of number of subscribers. The region is projected
to witness a CAGR of over 8.0% from 2017 to 2025. Growing internet penetration
and increasing awareness about internet-based TV services are contributing to
the growth of the region
· Latin America is expected to be the most
promising region during the forecast period. The region is anticipated to
exhibit a CAGR of just over 21.0% during the same period, owing to increasing
shift from digital terrestrial broadcasting to IPTV and cable networks
· The key players in the industry are Verizon
Communications, Inc.; AT&T, Inc.; ARRIS International Plc; and Huawei
Technologies Co.; Ltd.
Grand View Research has segmented the
global IPTV market on the basis of subscription type and region.
IPTV Subscription Type Outlook (Number of
Subscribers, Million, 2014 - 2025)
·
Subscription-based IPTV
·
Subscription free IPTV
IPTV Regional Outlook (Revenue, USD
Million; Number of Subscribers, Million, 2014 - 2025)
·
North America
o
U.S.
o
Canada
·
Europe
o
Germany
o
U.K.
·
Asia Pacific
o
China
o
India
o
Japan
·
Latin America
o
Brazil
o
Mexico
·
Middle East and Africa (MEA)
Access Press Release of Internet Protocol Television Market@ https://www.grandviewresearch.com/press-release/global-internet-protocol-television-iptv-market
About Grand View Research
Grand View Research, Inc. is a
U.S. based market research and consulting company, registered in the State of
California and headquartered in San Francisco. The company provides
syndicated research reports, customized research reports, and consulting
services. To help clients make informed business decisions, we offer market
intelligence studies ensuring relevant and fact-based research across a range
of industries, from technology to chemicals, materials and healthcare.
