The global healthy biscuits market size is expected to reach USD 3.0 billion by 2025,
according to a new report by Grand View Research, Inc., expanding at a CAGR of
5.0% over the forecast period. Rising demand for healthy snacks, coupled with
high per capita food consumption, especially in developing countries such as
India and China, is contributing to the growth of the global market. Rising
awareness about health and fitness and growing preference for healthy snack
products, especially among the working professionals and millennials, is a key
driving factor.
Manufacturers are actively indulging in the
production of healthy biscuits in different flavors to enhance the taste. For
instance, Parle offers digestive biscuits infused with the flavor of honey and
oats, along with an aroma of cinnamon. This scenario has led to a strong
competition in the global market due to the presence of a large number of
international and local manufacturers. Owing to rising health awareness and
growing food safety concerns, consumers are shifting to natural food products.
Moreover, improved lifestyle and introduction of advanced purchase methods such
as online grocery shopping have been fueling the market growth.
Online distribution is gaining an
increasing traction among the consumers of such products. This category is
anticipated to expand at a CAGR of 5.2% from 2019 to 2025. The online
distribution channel is penetrating the market with e-commerce platforms and
growing usage of smartphone in daily life. Companies like bigbasket.com and
groffers.com are coming up with door-to-door delivery of products, along with
online display of a wide range of products. Moreover, coupon offers provided by
the online platforms are influencing the buying behavior of the customers.
Functional and digestive biscuits are
expected to expand at the fastest CAGR of 5.5% from 2019 to 2025. The segment
growth is primarily attributed to high demand for healthy snack items having a
high source of dietary fibers. These biscuits are made of different nutrition
rich ingredients such as oats, wheat, and multi grains. India is anticipated to
witness significant growth in this category. The digestive biscuits market in
India is majorly dominated by Britannia Nutrichoice range. Some of the other
prominent players operating in this category include Parle NutiCrunch,
McVities, and Tiffany.
Asia Pacific is expected to expand at the
fastest CAGR of 5.6% over the forecast period. Spurring demand for convenient
and healthy snack products is likely to be a major factor driving the market in
the region. The market in India is marked by the presence of major players such
as Britannia, Parle, and ITC, wherein Nutrichoice by Britannia occupies about
70% in the premium health biscuit category, followed by Sunfeast’s Farmlite
range.
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or view summary of this report, click the link below:
https://www.grandviewresearch.com/industry-analysis/healthy-biscuits-market
https://www.grandviewresearch.com/industry-analysis/healthy-biscuits-market
Further key findings from the report suggest:
· The global healthy biscuits market is
expected to expand at a CAGR of 5.0% from 2019 to 2025 and reach USD 3.0
billion by 2025
· Asia Pacific is estimated to be the fastest
growing market, expanding at a CAGR of 5.6% over the forecast period
· By distribution channel,
supermarkets/hypermarket generated a revenue of USD 1.2 billion in 2018
· Key market players include Mondelēz
International, Inc.; Pladis (United Biscuits); Britannia; Parle Products Pvt.
Ltd.; ITC Limited (Sunfeast); IFFCO (Tiffany); and UNIBIC Foods India Pvt. Ltd.
Grand View Research has segmented the
global healthy biscuits market on the basis of type, distribution channel, and
region:
Healthy Biscuits Type Outlook (Revenue, USD
Million, 2015 - 2025)
·
Functional & Digestive
·
Gluten-free
·
Reduced Calorie
·
Others
Healthy Biscuits Distribution Channel
Outlook (Revenue, USD Million, 2015 - 2025)
·
Supermarkets/Hypermarkets
·
Convenience Stores
·
Online
Healthy Biscuits Regional Outlook (Revenue,
USD Million, 2015 - 2025)
·
North America
·
Europe
·
Asia Pacific
·
Central & South America
·
Middle East & Africa
About Grand View Research
Grand View Research, Inc. is a
U.S. based market research and consulting company, registered in the State of
California and headquartered in San Francisco. The company provides
syndicated research reports, customized research reports, and consulting
services. To help clients make informed business decisions, we offer market
intelligence studies ensuring relevant and fact-based research across a range
of industries, from technology to chemicals, materials and healthcare.
