The global hand sanitizer market size
is anticipated to reach USD 5.8 billion by 2025, according to a new report by
Grand View Research, Inc., expanding at a CAGR of 12.6% over the forecast
period. Growing awareness related to health and wellness products among
consumers and rising inclination towards usage of sanitizer is anticipated to
drive the market over the forecast period. Increasing prevalence of health
issues due to rising communicable diseases is expected to increase the demand
for hand sanitizers over the forecast period.
Hand hygiene forms the most important
element of personal care in order to prevent infectious diseases, which is
expected to act as a key factor for the global market. According to findings,
77% of the population prefer using hand sanitizer, while 23% claim not to use
the product. 77% of population in favor of sanitizer usage comprise 37.5% of
male users and 62.5% of female users. In addition, government promotes the
usage of hand care products in order to increase awareness as well as avoid
health issues among consumers.
For instance, the WHO and FDA have taken
initiatives in order to make people aware about hand hygiene and the risks
associated with not maintaining hygiene level of hands. In addition, according
to studies, hand sanitizer minimizes the risk of gastrointestinal and
respiratory infections among consumers who use the product. Moreover, this
product contains ingredients that help in reducing skin dryness and irritation
as compared to hand washing.
Furthermore, according to studies,
classroom application of hand sanitizers is expected to reduce absenteeism of
students due to illness by 20%. However, growth of the market can be hampered
by the usage of chemical ingredients associated with the product causing
allergies to some people. Rising influence of social media and online
advertisements has exposed people to the recent trends of personal care and
hygiene, which is accelerating the usage of hand sanitizers.
The gel product segment dominated the
market in 2018. The extent of easy product availability and wider access to gel
based products are some of the key factors driving the segment. The product
results in decreased microbial populations in different ways from anywhere and
everywhere. Moreover, inclusion of different flavors affecting the fragrance
has occupied a prominent place in the global market. For instance, in 2017,
Himalaya Wellness has launched new sanitizers, which are available in fruit
flavors including strawberry, green apple, litchi, and orange.
Online channel of distribution is
anticipated to expand at the fastest CAGR of 13.1% from 2019 - 2025. Online
retailers including Amazon, Walmart, Alibaba, and other such service providers
are adding to this category as a main focus area. This channel is widely used
in developed countries such as U.S., Germany, and U.K. for purchasing consumer
goods and unique personal care products on an increasing rate.
It is poised to emerge as a steady revenue
generating source for these product categories over the forecast period.
Promising growth exhibited by e-commerce platforms in emerging countries,
including India and China, is compelling manufacturers to reorient their retail
strategies for these countries.
North America dominated the global market,
accounting for 32.2% of share in 2018. Wider product availability, along with
increased penetration of online as well as offline channel, is a key factor
driving the market in this region.
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https://www.grandviewresearch.com/industry-analysis/hand-sanitizer-market
https://www.grandviewresearch.com/industry-analysis/hand-sanitizer-market
Further key findings from the report suggest:
· By product, foam is expected to expand at a
CAGR of 13.0% from 2019 to 2025
· By distribution channel, the hypermarket
and supermarket segment was valued at USD 1.0 billion in 2018
· Asia Pacific is the fastest growing region,
expanding at a CAGR of 13.3% from 2019 to 2025
· Top players operating in the hand sanitizer
market include Reckitt Benckiser Group plc; Procter & Gamble; The Himalaya
Drug Company; GOJO Industries, Inc.; Henkel AG & Company; Unilever; Vi-Jon;
and Chattem, Inc.
Grand View Research has segmented the
global hand sanitizer market by product, distribution channel, and region:
Hand Sanitizer Product Outlook (Revenue,
USD Million, 2015 - 2025)
·
Gel
·
Foam
·
Liquid
·
Others
Hand Sanitizer Distribution Channel Outlook
(Revenue, USD Million, 2015 - 2025)
·
Hypermarket & Supermarket
·
Specialty Store
·
Drugs Store
·
Online
Hand Sanitizer Regional Outlook (Revenue,
USD Million, 2015 - 2025)
·
North America
·
Europe
·
Asia Pacific
·
Central & South America
·
Middle East & Africa
About Grand View Research
Grand View Research, Inc. is a
U.S. based market research and consulting company, registered in the State of
California and headquartered in San Francisco. The company provides
syndicated research reports, customized research reports, and consulting
services. To help clients make informed business decisions, we offer market
intelligence studies ensuring relevant and fact-based research across a range
of industries, from technology to chemicals, materials and healthcare.