The global eye makeup market size
is expected to reach USD 21.41 billion by 2025, according to a new report by
Grand View Research, Inc. It is anticipated to register a CAGR of 5.7% during
the forecast period. Growing consciousness about physical appearance,
especially among working class population is projected to drive the product
demand. Furthermore, rising per capita income in developing economies including
China, India, and South Korea, allowing the consumers to increase the spending
in personal care products and thus will have a strong impact on the growth.
Innovation has been an important
competitive strategy for the players operating in this market. Over the past
few years, cosmetic manufacturers have been increasing spending on the
development of products on the basis of beauty preferences of consumers. The
waterproof and sweat-proof personal care products are gaining remarkable
popularity, especially among people involved in outdoor work in hot and humid
weather. Similarly, consumers engaged in sports such as athletics, swimming,
and other outdoor sports, prefer smudge-free products are anticipated to drive
the demand for such products. Multi utility products, makeup which work as
sunscreen and anti-aging, are also gaining significant demand in the cosmetics
industry. For instance, Shiseido Company, Limited and Elizabeth Arden, Inc. has
launched eye makeups such as mascara which contain anti-aging ingredients.
Organic and natural makeup products have
been gaining popularity due to the rising awareness about harmful effects such
as, skin diseases and cancer, caused by synthetic or chemical based products.
This booming demand has encouraged the manufacturers to focus on and expand the
natural plant based environment-friendly products. Some of the organic products
includes sunscreen ingredients, which adds value to the product. These natural
products also help reduce signs of aging such as wrinkles and enhance the
content of vitamin E and A.
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https://www.grandviewresearch.com/industry-analysis/eye-makeup-market
https://www.grandviewresearch.com/industry-analysis/eye-makeup-market
Further key findings from the report suggest:
· North America held or the largest market
share of more than 30.0% in 2018
· Eye shadow segment is expected to witness
the fastest CAGR of 6.2% from 2018 to 2025
· In terms of product, mascara held the
largest market share of more than 35.0% in 2018
· Asia Pacific is expected to witness the
fastest CAGR of 8.3% from 2018 to 2025. Increasing number of working class
women in emerging economies including China, India, Bangladesh, and Pakistan as
a result of increased concentration of MNC offices on a domestic level is
projected to have a strong impact on the regional growth
· The key players operating in the eye makeup
market include L'Oréal S.A; The Procter & Gamble Company; The Estée Lauder
Companies Inc.; Shiseido Company, Limited; COLORBAR Unilever; Amway; and Chanel
S.A.
· Product innovation and high spending on the
development of digital platforms to ensure product supply are expected to
remain critical success factors over the next eight years. For instance, in
2012, Purplle and Nykaa, the Indian online beauty retailers, came into the
business only through the digital platform.
Grand View Research has segmented the
global eye makeup market on the basis of product, distribution channel, and
region:
Eye Makeup Product Outlook (Revenue, USD
Million, 2015 - 2025)
·
Mascara
·
Shadow
·
Liner
·
Pencil
·
Brow
·
Others
Eye Makeup Distribution Channel Outlook
(Revenue, USD Million, 2015 - 2025)
·
Online
·
Offline
Eye Makeup Regional Outlook (Revenue, USD
Million, 2015 - 2025)
·
North America
·
Europe
·
Asia Pacific
·
Central & South America
·
Middle East & Africa
About Grand View
Research
Grand View Research, Inc. is a
U.S. based market research and consulting company, registered in the State of
California and headquartered in San Francisco. The company provides
syndicated research reports,
customized research reports, and consulting services. To help clients make
informed business decisions, we offer
market intelligence studies ensuring relevant and fact-based research across a
range of industries, from technology to chemicals, materials and healthcare.
