The global electric face cleanser market size is expected to reach USD 10.0
billion by 2025, according to a new report by Grand View Research, Inc.,
expanding at a CAGR of 5.4% over the forecast period. The market is expected to
witness significant growth due to increase in awareness related to skin health
and beauty products.
Commercial electric face cleanser occupied
the largest market share in 2018 owing to increasing number of people opting
for salon-based beauty treatments. The geriatric population is more prone to
problems like skin ageing, wrinkles, and skin elasticity, which has resulted in
increasing preference for salon-based treatments. Major salons have been
observed using latest machinery and devices to provide skin care treatments to
their customers. This is expected to increase the consumption of electric face
cleansers in salons and spas.
In addition, manufacturers are forming
contractual alliances with branded and local salon brands to boost product
sales. Personal electric face cleansers are expected to witness the fastest
growth during the forecast period due to increase in consumption of at-home
beauty devices. Benefits such as ease-of-use and cost effectiveness are
anticipated to increase the demand for the product for personal use. This is
expected to fuel overall market growth from 2019 to 2025.
Electric face cleansers were majorly sold
via offline channels in 2018. However, due to growth of e-commerce and digital
marketing, online sales are expected to boost from 2019 to 2025. Moreover, rise
in direct-to-consumer businesses like Nykaa and Purplle is expected to boost
the sales via online channels during the forecast period. The online sales are
also driven by websites of major manufacturers like Pixnor and L’Oreal. This is
expected to increase online sales over the forecast period.
In 2018, North America held a major share
in the electric face cleansers market due to the presence of the major players
as well as high awareness about beauty devices among the population. In
addition, there has been a rise in skin allergy occurrences among the
population due to prolonged exposure to sun and UV radiations. This is expected
to boost the skincare market growth in the next few years, which will propel
the demand for electric face cleansers. Asia Pacific is the fastest growing
region in this market. Major factors contributing to the robust growth are
increase in disposable income due to rapid urbanization, major players
penetrating the market, and growth of the electric appliances market. Countries
like China and India are the major consumers of cosmetic products all over the
world. This is anticipated to drive the market for electric cleansers in the
projected period.
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https://www.grandviewresearch.com/industry-analysis/electric-face-cleanser-market
https://www.grandviewresearch.com/industry-analysis/electric-face-cleanser-market
Further key findings from the study suggest:
· By end use, the personal segment in
electric face cleansers market is expected to ascend at a CAGR of 6.1% over the
forecast period owing to increasing use of at-home beauty devices
· L’Oréal acquired Clarisonic, a market
leader in sonic skin care devices and technology. This acquisition expanded
L’Oréal’s brand portfolio and enabled the company to enter into the skin care
device market
· Pixnor launched a 7-in-1 electric face
cleanser to increase its product offering. This face cleanser comes with 7
different types of brushes. These brushes serve different cleansing purposes
such as cleaning, massaging, and exfoliation
· In May 2016, Foreo launched its Luna
electric facial cleanser. It is very small in size and easily fits into a purse
or travel kit. This strategy was employed by Foreo to improve its product
offering.
Grand View Research has segmented the
global electric face cleansers market on the basis of end use, distribution
channel, and region:
Electric Face Cleanser End Use Outlook (Revenue, USD Million,
2015 - 2025)
·
Personal
·
Commercial
Electric Face Cleanser Distribution Channel Outlook (Revenue,
USD Million, 2015 - 2025)
·
Online
·
Offline
Electric Face Cleanser Regional Outlook (Revenue, USD Million,
2015 - 2025)
·
North America
·
Europe
·
Asia Pacific
·
Central & South America
·
Middle East & Africa
About Grand View Research
Grand View Research, Inc. is a
U.S. based market research and consulting company, registered in the State of
California and headquartered in San Francisco. The company provides
syndicated research reports, customized research reports, and consulting
services. To help clients make informed business decisions, we offer market
intelligence studies ensuring relevant and fact-based research across a range
of industries, from technology to chemicals, materials and healthcare.
