The global breakfast cereal market size is expected to reach USD 54.31 billion by 2025,
according to a new report by Grand View Research, Inc., progressing at a CAGR
of 4.3% during the forecast period. Growing adoption of convenience foods and
rising health consciousness are likely to augment the demand for breakfast
cereals over the forecast period.
Surging demand for on-the-go breakfast options such as
biscuits and cereal bars is anticipated to stoke market growth. Besides this,
expanding base of health-conscious consumers and rising purchasing power are
estimated to provide a fillip to the market. In recent times, a large number of
consumers are focused on reducing calorie intake by cutting down their portion
sizes and replacing traditional breakfast options with breakfast cereals.
Moreover, rise in vegetarianism is influencing the market positively.
With increasing demand for breakfast cereals,
manufacturers are adopting newer technologies and equipment to enhance shelf life
of products. Innovative enzyme technologies and bioprocessing coupled with
high-pressure processing technology are being utilized to improve the overall
safety, quality, and nutritional traits of oats-based foods.
Consciousness among people to consume healthy products,
mostly in western countries, plays a vital role in generating demand. Rising
awareness among people in emerging economies regarding health benefits
associated with breakfast cereals is poised to create ample opportunities for
new market entrants.
Breakfast cereals are distributed across the globe
through three primary channels including supermarkets, convenience stores, and
e-commerce. Supermarkets dominated the market in 2016 and held over 51.0% of
the overall revenue. They offer tremendous benefits such as wide display, huge
product lines, attractive product pricing, product promotions, and replacement
options.
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https://www.grandviewresearch.com/industry-analysis/breakfast-cereals-market
https://www.grandviewresearch.com/industry-analysis/breakfast-cereals-market
Further key findings from the report suggest:
· Global sales of breakfast cereals are
projected to reach 9.5 million tons by 2025 and exhibit a CAGR of 3.8% during
the forecast period
· In terms of revenue, the ready to eat
cereals segment is expected to register a CAGR of 3.8% over the forecast period
· Supermarket distribution channel dominated
the global market with a share of over 50% in 2016. E-commerce distribution
channels are increasingly attaining attention in emerging economies owing to
rising penetration of internet and mobile phones
· Asia Pacific is likely to experience the
highest CAGR of 7.0% in terms of revenue during the forecast period. Surging
demand for breakfast cereals in the region can be attributed to rising
geriatric population in Japan, China and Singapore and increasing disposable
income and improving healthcare infrastructure in China, India, and Malaysia
· The market is highly competitive with
presence of established market players such as B&G Foods, Inc.; Marico
Limited; Bob's Red Mill Natural Foods, Inc.; Bagrrys India Limited; and
PepsiCo, Inc.
· The Kellogg Company, Nestle SA, and Cereal
Partners Worldwide, which is a joint venture between Nestle CPW and General
Mills Inc., are working into a collaborative agreement along with the
Australian Government and other public health groups to promote incorporation
of healthy and nutritious food into diets of Australians.
Grand View Research has segmented the global breakfast
cereal report on the basis of product, distribution channel, and region:
Breakfast
Cereal Product Outlook (Volume, Kilotons; Revenue, USD Million, 2014 - 2025)
·
Ready-to-eat (RTE)
·
Hot cereals
Breakfast
Cereal Distribution Channel Outlook (Volume, Kilotons; Revenue, USD Million,
2014 - 2025)
·
Supermarket
·
Convenience Stores
·
E-Commerce
·
Others
Breakfast
Cereal Regional Outlook (Volume, Kilotons; Revenue, USD Million, 2014 - 2025)
·
North America
·
Europe
·
Asia Pacific
·
Central & South America
·
Middle East & Africa
About
Grand View Research
Grand
View Research, Inc. is a U.S. based market research and consulting company,
registered in the State of California and headquartered in San Francisco.
The company provides syndicated research reports, customized research
reports, and consulting services. To help clients make informed business
decisions, we offer market intelligence studies ensuring relevant and
fact-based research across a range of industries, from technology to chemicals,
materials and healthcare.
For More Information: www.grandviewresearch.com
