The global adult diaper market size is poised to reach USD 28.65 billion by
2025, progressing at a CAGR of 12.7% from 2019 to 2025, according to a study
conducted by Grand View Research, Inc. The market is primarily driven by rising
prevalence of urinary incontinence among geriatric populations across the world.
This is a widespread global disease resulting from obesity, urinary tract
infection, and hysterectomy, among others. Adult diapers offer maximum
absorbency and protection for those who suffer from aforementioned conditions.
Moreover, extensive urbanization, development of the healthcare sector, and
increasing awareness regarding the usage of adult diapers for urinary
incontinence are projected to provide an upthrust to the market.
Owing to technological advancements, newer
variants of adult diapers are being introduced in the market that are not only
thinner but also offer improved skin-friendliness and odor control properties.
A notable example of such a technologically-advanced product is smart diapers.
These diapers resemble the typical disposable diaper in appearance, but are
fitted with a small IoT device that has an embedded sensor to detect wearer’s
bladder. When it determines that the body is gearing up to pass urine, it
triggers an alarm. Innovations like these are anticipated to drive the market
over the forecast period.
Moreover, ever-increasing demand for new
features in adult diapers, such as perfect body fit, skin-friendliness,
superior absorption, elasticity, and odor-free, is estimated to shape the
future of the adult diapers market. Additionally, numerous marketing strategies
and launches of new and unique products by key market players are expected to
boost revenues of companies operating in the adult diapers market. For
instance, in 2018, Willow started an online boutique for adult diapers, thereby
boosting the growth of the adult diapers market.
However, an array of treatment options such
as collagen injections or electrical stimulation are likely to inhibit the
growth of the market. Since adult diapers are bulky and costly, several people
across the globe prefer to treat incontinence using other methods, which in
turn, is poised to hinder adult diaper market growth over the forecast period.
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Further key findings from the study suggest:
· The pant/pull-up type segment is projected
to post a CAGR of 15.8% over the forecast period. This growth can be attributed
to numerous benefits offered by these diapers such as high coverage, increased
absorbency, long hour protection, ease of availability, and high comfort level
· Increasing disposable incomes coupled with
rising awareness regarding maintaining sanitation and personal hygiene are
estimated to spur the growth of the Asia Pacific regional market at a CAGR of
over 17.0% from 2019 to 2025
· The market is characterized by the presence
of several key players including Kimberly-Clark Corporation; Procter &
Gamble; Attends Healthcare Products, Inc.; and Unicharm Corporation
· Several manufacturers in the global adult
diapers market are focusing on informing individuals about importance of
personal hygiene and sanitation when using an adult diaper and benefits offered
by the product.
Grand View Research has segmented the
global adult diapers market based on product and region:
Adult Diapers Product Outlook (Revenue, USD
Million, 2014 - 2025)
·
Pad Type
·
Pant/Pull-up Type
·
Tape on Diapers
·
Others
Adult Diapers Regional Outlook (Revenue,
USD Million, 2014 - 2025)
·
North America
·
Europe
·
Asia Pacific
·
Latin America
·
Middle East & Africa
About Grand View Research
Grand View Research, Inc. is a
U.S. based market research and consulting company, registered in the State of
California and headquartered in San Francisco. The company provides
syndicated research reports, customized research reports, and consulting
services. To help clients make informed business decisions, we offer market
intelligence studies ensuring relevant and fact-based research across a range
of industries, from technology to chemicals, materials and healthcare.
