Global Postpartum Health Supplements Market to Reach Around USD 2.13 Billion by 2030: Grand View Research Inc.

 Postpartum Health Supplements Market Growth & Trends

The global postpartum health supplements market size is expected to reach USD 2.13 billion by 2030, registering a CAGR of 8.1% from 2022 to 2030, according to a new report by Grand View Research, Inc. increasing prevalence of postnatal depression is one of the major factors driving its growth. Postnatal depression approximately affects 10-15% of mothers. Also, it may have a detrimental effect on the cognitive and social well-being of infants, children, and spouses. This has raised awareness as well as demand for these products.

Active steps are being taken by public and private institutions to increase awareness about postnatal health among women. This is anticipated to drive demand for the products during the forecast period. For instance, WHO in March 2022, launched global guidelines that include recommendations to support newborns and women in the postnatal period such as treatment, advice, and backing to aid the recovery of women and manage common problems that women experience after childbirth. The guidelines also recommend checkups and screening for maternal anxiety and depression, this is anticipated to drive demand for postnatal health supplements during the forecast period.

In addition, the increasing number of working women and rising awareness of nutritional supplements is positively impacting the growth of the market. Furthermore, the increased digitalization and easy availability of these products on the online channel is adding fuel to the growth. Moreover, increasing urbanization has caused people to spend on health supplements, which are expected to drive the market during the forecast period. Also, dietitians and nutritionists recommending postnatal supplements to avoid various nutritional deficiencies are expected to impel the market growth throughout the forecast period.

Key players are involved in the development of new postnatal supplements. For instance, in March 2022, Purer Vita, a UK-based company launched the “PurerMama” range, a nutritional and wellness brand, which consists of products such as Pure Glow Superfood Collagen to help in postnatal recovery. Furthermore, the increasing investment by the key players, to meet the consumer demand, is fueling the growth.

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Postpartum Health Supplements Market Report Highlights

• In 2021, the combined nutritional supplements segment dominated the market owing to increasing consumption as it helps to meet the overall nutritional requirements
• The capsule/tablet held the largest share in 2021 owing to its benefits such as ease of consumption and easy breakdown of the formulation
• In 2021, the pharmacies/drug stores held the largest share as it is a common sales channel used by the patients
• Asia Pacific region dominated the postpartum health supplements market owing to the rising birth rate in the region and increasing awareness of the products among pregnant women. Also, the increasing disposable income in the Asian countries is positively impacting the market growth

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Postpartum Health Supplements Market Segmentation

Grand View Research, Inc. has segmented the global postpartum health supplements market report based on the product type, formulations, sales channel, and region:

Postpartum Health Supplements Product Type Outlook (Revenue, USD Million, 2016 - 2030)

• Single Nutritional Supplements
  • Vitamins & Minerals
  • Herbal Supplements
  • Proteins
  • Omega-3
  • Probiotics
  • Others
• Combined Nutritional Supplements

Postpartum Health Supplements Formulations Outlook (Revenue, USD Million, 2016 - 2030)

• Capsules/Tablets
• Softgels
• Powder
• Liquid
• Others

Postpartum Health Supplements Sales Channel Outlook (Revenue, USD Million, 2016 - 2030)

• Online Sales Channel
• Direct Sales Channel
• Pharmacies/Drug Stores
• Other Offline Channels

Postpartum Health Supplements Regional Outlook (Revenue, USD Million, 2016 - 2030)

• North America
  • US.
  • Canada
• Europe
  • UK.
  • Germany
  • France
  • Italy
  • Spain
  • Russia
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
• Latin America
  • Brazil
  • Mexico
  • Argentina
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE

List of Key Players in Postpartum Health Supplements Market

• New Chapter
• Mama's Select
• ACTIF USA
• Nutrafol (Nutraceuticals Wellness Inc.)
• Anya
• DSM
• Pink Stork
• Mommy’s Bliss Inc.
• Church & Dwight Co.
• Nordic Naturals

About Grand View Research

Grand View Research, Inc. is a U.S. based market research and consulting company, registered in the State of California and headquartered in San Francisco. The company provides syndicated research reports, customized research reports, and consulting services. To help clients make informed business decisions, we offer market intelligence studies ensuring relevant and fact-based research across a range of industries, from technology to chemicals, materials and healthcare.