The intervention of Augmented Reality (AR) and Virtual Reality (VR) in virtual fitting room solutions to articulate realistic impressions is expected to majorly fuel the market growth. Furthermore, the rising popularity of the e-commerce sector, growing concerns of online fashion retailers about delivering products that fit appropriately, and the need to cater to the customized demands of customers to survive in an increasingly competitive market are also expected to create promising growth opportunities for the market over the forecast period.
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