The growth can be attributed to the rising disposable income, global per capita income, and expanding internet penetration. The increasing technological adoption accompanied by the easy availability of smartphones has enabled the e-commerce sector to be more reachable and efficient. The increasing use of social networks is further driving the demand for online purchasing of various products and services. The market is expected to witness high growth over the forecast period mainly due to growing digital dependency and the convenience of shopping on online platforms. It has evolved amid a busy lifestyle and an overabundance of options available to shop from the comfort of home.
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