Recent Market Developments
In May 2017, B. B. Braun Medical Inc., which offers a line of ostomy products to patients and healthcare facilities, introduced the Flow Collector™ as part of the B. Braun High Output System at the 49th annual Wound, Ostomy and Continence Nurses (WOCN) Conference. With a 2-liter collection bag and 5-foot-long discreet white tube (cuttable every 12 inches to adjust length), the Flow Collector is designed for high capacity body waste. The large capacity bag is designed to give patients more autonomy since it does not have to be emptied as often as smaller bags. These innovations help the industry stay its ground in the market.
In Mary 2018, Stimatix GI Ltd., a leading developer of low-profile innovative solutions for colostomy management, disclosed that B. Braun Medical SAS as the acquirer of its assets. Under the agreement, B. Braun acquired Stimatix GI's assets and agreed to sell Stimatix GI's ostomy products worldwide. The acquisition transaction included a cash payment at closing, milestone payments, and royalties from future sales of Stimatix GI's products. This collaboration has been beneficial for both the companies and is expected to keep the demand up in the recent years to come.
In July 2019, Coloplast presented two new members of the SenSura® Mio family, SenSura® Mio Baby and SenSura® Mio Kids. The new products are designed specifically for premature babies and kids. The SenSura® Mio Baby products aim to provide longer wear time, as especially premature babies have sensitive skin, which needs as much peace and quiet as possible. The new products include a best practice guideline developed by pe diatric stoma care nurses with solid experience with babies and kids living with a stoma. This developments pushes the demand for ostomy care products in the market.
In October 2018, Enka Hijyen, a member of Imam Kayalı Holding that has been producing disposable baby diapers since early 2016, started supplying adult diapers under the Paddlers brand. Paddlers are suitable for users with sensitive skin, and the diapers feature a textile backsheet, super absorbent particles, extra dryness layer and four strong side tapes. These benefits makes it a highly sought-after product.
In May 2017, ConvaTec Group Plc, a leading global medical technology company, announced the U.S. launch of Sensi-Care Skin Protectant Incontinence Wipes, providing customers with an advanced solution to help protect patients with skin at risk of breakdown due to incontinence. The launch expands the company’s presence in a growing segment of the $500 million wipes market, and adds to its portfolio that helps protect the skin, which includes Aloe Vesta and Sensi-Care cleansers, moisturizers, and moisture barriers, and supporting products such as AQUACEL Foam Pro dressings and Flexi-Seal Signal Fecal Management Systems.
In 2019, 180 Medical, a leading nationwide supplier of intermittent catheters and ostomy supplies, announced that they now offer incontinence products. This new expansion of their supply line allows them to extend their highly reviewed customer service and top-quality incontinence supplies for patients living with urinary incontinence, fecal incontinence, and other medical conditions that may cause neurogenic bladder and/or neurogenic bowel. Also, this new expansion provide 180 medical an opportunity to make it big in the new market, providing a mmassive boost to the market as well with fresh line of investments.
In 2019, Hollister Incorporated, a US-based company that develops, manufactures, and markets healthcare products and services worldwide, launched the Infyna Chic intermittent catheter, the latest in the company's line of female hydrophilic catheter products. The Infyna Chic catheter joined the Infyna Standard and Plus catheters to complete the Infyna portfolio, offering women a range of options to meet their individual needs. This new addition boosted the demand in the female incontinence care products area, providing healthcare touch to make their life easier.
In May 2019, Poise® Brand Launches New Bladder Leakage Line Empowering Women to Stay Active Without Interruption. The latest addition to Poise brand's already robust selection of incontinence pads and liners aligns with their mission to help the millions of women affected by Stress Urinary Incontinence (SUI) find the best solution for their lifestyle, keep doing the things they love and stay amazing without worrying about bladder leaks.
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