The global chocolate confectionery market is anticipated to reach USD 154.5 billion by 2025,
according to a new report by Grand View Research, Inc. Recent approvals of
factor concentrate by regulatory bodies, favorable government initiatives and
mandates, and rising adoption of prophylaxis treatment are the key factors that
are driving the market growth.
The Chocolate Confectionery market growth
is anticipated to increase due to favorable impact of advertising. Chocolate
confectionery manufacturing companies conduct several marketing &
promotional activities to increase the outreach of their products amongst their
targeted end user segments. In addition, appealing packaging of products,
innovative branding activities and promotional events increase the demand for
chocolates amongst consumers. Gift packages with chocolates, products targeting
holiday and festival seasons, “healthy snack sized” products are very popular
amongst parents and children who constitute a major end user segment. Moreover,
marketing strategies targeting kids is gaining momentum in this market. For
instance, Ferrero India has initiated several marketing activities to promote
the sales of its Kinder Joy chocolates.
The company has focussed on branding the
products keeping kids as the target audience. The company has introduced the
kinder toys within the chocolates and strategies such as blue chocolates and
pink chocolates aimed at boys and girls respectively. In addition, the company
also has conducted several marketing events. For instance, in the 2016, the
company initiated an innovative platform for storytelling, namely ‘The Kinder
Joy story station’ to increase brand engagement. This platform resulted in the
company receiving over 2.2 million calls in three months. Such advertising and
marketing strategies are bound to increase the demand for chocolate
confectionery products over the forecast period.
Access Research Report of Chocolate
Confectionery Market@ https://www.grandviewresearch.com/industry-analysis/chocolate-confectionery-market
Further Key Findings From the Study Suggest:
· Countlines market accounted for the largest
share in 2016. Countlines are patronized by the modem eat-on-the-move, modem
snacking consumer with informal eating patterns.
· Dark chocolate is likely to witness the
fastest growth over the forecast period as it is considered a healthier option
with lower calories as compared to milk and white chocolates.
· Asia Pacific is anticipated to witness
substantial growth over the forecast period, owing to large population base and
rising disposable income in the region. In addition, several large
international players are setting up local manufacturing, production &
storage facilities in varied countries in this region such as India and China.
· Major players of the market include, Mars,
Inc., Mondelēz International, Inc., Nestlé S.A., the Ferrero Group, and The
Hershey Company.
Grand View Research has segmented the
global Chocolate Confectionery market on the basis of product and region:
Chocolate Confectionery Product Outlook
(Revenue, USD Million, 2014 - 2025)
·
Boxed
·
Countlines
·
Molded Bars
·
Seasonal Chocolates
·
Straightlines
·
Others
Chocolate Confectionery Type Outlook
(Revenue, USD Million, 2014 - 2025)
·
Milk
·
Dark
·
White
Chocolate Confectionery Regional Outlook
(Revenue, USD Million, 2014 - 2025)
·
North America
o
U.S.
o
Canada
·
Europe
o
Germany
o
UK
·
Asia Pacific
o
Japan
o
China
·
Latin America
o
Brazil
o
Mexico
·
Middle East and Africa (MEA)
o
South Africa
o
Saudi Arabia
About Grand
View Research
Grand View Research, Inc. is a
U.S. based market research and consulting company, registered in the State of
California and headquartered in San Francisco. The company provides
syndicated research reports, customized research reports, and consulting
services. To help clients make informed business decisions, we offer market
intelligence studies ensuring relevant and fact-based research across a range
of industries, from technology to chemicals, materials and healthcare.
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