According to a report published
by Grand View Research, Inc.; marketing automation software market is
expected to reach a valuation of around USD 7.63 billion by 2025.
Increasing demand for the
software for customer lifecycle marketing, lead generation management, and
customer retention can propel the market over the forecast period (2014 to
2025).
The software help
organizations to automate repetitive tasks such as emails, social media, and
several other website functions to save time, efforts, and costs. Increasing
acceptance of SaaS model and growing dependency on social media for information
is expected to promote the demand for this software. Consumers across the world
have transformed traditions of perceiving information and exploring products
and services before purchase. Consumers have become tech-savvy and highly
dependent on information available on social media sites, blogs, search
engines. This has encouraged companies to develop strong consumer relationship
interface that can offer better experience. The solutions are extensively
implemented across the business to business (B2B) as well as business to
consumer (B2C) business models. The B2B industries such as software, manufacturing
and business services were the early adopters of the technology. But, the
technology is increasingly implemented in B2C industries including media and
entertainment, financial services, retail, and healthcare.
Worldwide marketing automation
market can be segmented on the basis of solution, enterprise size, deployment,
application, and region.
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Research Report of Marketing Automation Software Market@
Based on solution, the market
can be segmented on the basis of campaign management, inbound marketing, email
marketing, lead management, mobile applications, social media marketing,
reporting and analytics, and others.
In 2015, the email marketing
segment estimated for 30% of the overall market share. But, the reporting and
analytics segment is anticipated to grow at the highest CAGR of 13.3% during
the forecast period. This technology is expected to be useful in manufacturing
and expected to expand at an estimated CAGR of 11.88% during 2016 to 2025.
As per enterprise size, the
market can be classified into small and mid-sized enterprises (SME) and large
enterprise. Earlier the use of technology was limited to large enterprisers.
However, the SME segment is expected to be the largest segment due to
increasing adoption of the technology
On the basis of deployment,
the market can be bifurcated into cloud and on-premises.
The cloud segment is expected
to dominate during the forecast period due to its cost effectiveness as it
eliminates the hardware installations. This deployment type also helps to
improve customer interaction by providing accessibility of single source of
information to organization.
Based on application, the
market can be split into BFSI, government and education, retail, telecom and
IT, healthcare, discrete manufacturing, and others.
In 2015, the telecom and IT
segment together estimated over 23% of overall market revenue. Though, the
discrete manufacturing segment is projected to expand at the highest CAGR
during the forecast period.
Geographically, the market can
be divided into North America, Europe, Asia Pacific, Latin America, and Middle
East & Africa.
In 2015, North America
estimated for the major revenue share of around 54% of the overall market. This
growth can be credited to existence of numerous leading companies in the U.S.
Asia Pacific is projected to
expand at a CAGR of 13.5% during 2016 to 2025.
Strong economic growth in developing countries such as India and China,
which hold a huge customer base is expected to support the market growth in
this region. In addition, presence of
diversity in culture, politics, and economic is also expected to boost the
product demand as these factors are more critical to understand customer
behavior. Due to these factors companies in this region are struggling to
increase their customer retention and loyalty levels. This is also expected to
increase the product demand to avoid additional expenses.
Some of the leading companies
operating in the market include Act-On Software, Inc.; IBM Corporation; Adobe
systems, Inc.; Salesforce.com, Inc., and HubSpot, Inc.
The market is extremely
competitive and concentrated. Market participants are increasingly focusing on
expansion of their product and service portfolios.
About Grand View Research
Grand View Research, Inc. is a
U.S. based market research and consulting company, registered in the State of
California and headquartered in San Francisco. The company provides
syndicated research reports, customized research reports, and consulting
services. To help clients make informed business decisions, we offer market
intelligence studies ensuring relevant and fact-based research across a range
of industries, from technology to chemicals, materials and healthcare.
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