San Francisco, 5 April 2019: The Report Over-the-Top (OTT) Devices And Services Market Analysis By Content (VoIP, Text &
Images, Video), By Revenue Source (AVOD, SVOD, TVOD), By Device (Mobile Devices
& Computers, Gaming Console, Smart TVs & STB), By Deployment, And
Segment Forecasts, 2018 - 2025
The global over-the-top (OTT) devices and services market is expected to reach USD 165.13 billion by 2025,
according to a new report by Grand View Research, Inc. The rising penetration
of mobile devices, such as tablets and smartphones, and advancements in
consumer electronics devices such as smart TVs, are estimated to drive the
demand for OTT content and services amongst the masses over the forecast
period.
There has been a rapid surge in the demand
for OTT videos, particularly in developing economies. TV digitization
initiatives by various regional governments and broadcasters across the world
have enabled OTT content to emerge as the popular platform for video
consumption.
Businesses across various sectors are
increasingly seeking contemporary technological models to provide personalized
experiences to their customers, such as TV access on smartphones, connected
devices, and tablets. Content providers and broadcast service providers are
leveraging the benefits of OTT technology to enhance customer engagement by
gaining in-depth insights about their customer base.
Moreover, the rising demand for Video On
Demand (VOD), Voice over Internet Protocol (VoIP), Subscription Video on Demand
(SVOD), instant messaging services, and internet TV are expected to propel the
industry growth over the forecast period. OTT service providers are
increasingly focusing their efforts toward the development of various
innovative features, such as Google Translate, which translates voice mail
services into text, to provide convenience and enhance customer value.
Access Research Report of OTT Devices
And Services Market @ http://www.grandviewresearch.com/industry-analysis/over-the-top-ott-devices-services-market
Further key findings from the report suggest:
· Content providers such as DISH Network,
Comcast, AT&T, and DIRECTV, are paving their way into the SVOD domain to
expand their presence and capture a larger market share by providing various
offerings within the domain
· OTT service providers across the globe are
focusing their efforts on the development of the three key streaming
technologies that include High-Dynamic Range (HDR),1080p content, 4K streaming,
and Virtual Reality (VR) video
· Players such as WhatsApp, Tencent QQ, Apple
FaceTime, Skype, and Google Hangouts, are upgrading their processes with new
innovative technologies and offerings to provide advanced communication and
messaging services
· The proliferation of hybrid models
combining Subscription VOD (SVOD) with Advertising VOD (AVOD) coupled with the
increasing penetration of fiber broadband and 4G internet services are expected
to propel the demand for OTT content across developing nations such as China
· Growing proliferation of Smart TVs is
expected to provide increasing opportunities for advertisers to become content
providers and offer a wide plethora of services to consumers through various
platforms such as Hulu, Netflix, and YouTube
Browse more reports of this category by Grand View
Research at: https://www.grandviewresearch.com/industry/digital-media
Grand View Research has
segmented the global OTT devices and services market on the basis of content,
revenue source, device, deployment, and region:
OTT Devices And Services Content Outlook
(USD Billion; 2014 - 2025)
·
VoIP
·
Text & Images
·
Video
OTT Devices And Services Revenue Source
Outlook (USD Billion; 2014 - 2025)
·
AVOD
·
SVOD
·
TVOD
·
Others
OTT Devices And Services Device Outlook
(USD Billion; 2014 - 2025)
·
Mobile devices & Computers
·
Smart TVs & Set-top Box
·
Gaming Console
OTT Devices And Services Deployment Outlook
(USD Billion; 2014 - 2025)
·
On-premise
·
Cloud
OTT Devices And Services Regional Outlook
(USD Billion; 2014 - 2025)
·
North America
·
Europe
·
Asia Pacific
·
Latin America
·
Middle East & Africa
Access Press Release of
OTT Devices And Services Market@ https://www.grandviewresearch.com/press-release/global-over-the-top-ott-devices-services-market
About
Grand View Research
Grand
View Research, Inc. is a U.S. based market research and consulting company,
registered in the State of California and headquartered in San Francisco.
The company provides syndicated research reports, customized research
reports, and consulting services. To help clients make informed business
decisions, we offer market intelligence studies ensuring relevant and
fact-based research across a range of industries, from technology to chemicals,
materials and healthcare.
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