San Francisco, 7 February 2019: The Report Smart TV Market Analysis By Resolution (4K UHD TV, HDTV, Full HD TV, 8K TV), By
Screen Size (Below 32 Inches, 32-45, 46-55, 56-65, Above 65 Inches), By Screen
Type, By Region, And Segment Forecasts, 2018 - 2025
The global smart TV market is expected to reach USD 292.55 billion by 2025,
according to a new report by Grand View Research, Inc. The introduction of 4K
resolution-equipped televisions, coupled with the shifting preference toward
OLED and QLED displays, is expected to emerge as a major trend in the smart TV
industry.
Streaming devices such as Apple TV, Amazon
Fire TV, and Google Chromecast are changing the consumers’ viewing experience.
Several manufacturers are teaming up with OTT content and device providers to
provide built-in features with no further requirement of a set-top box. For
instance, TCL Corporation has teamed up with Roku, Inc. and introduced a 4K HDR
Roku TV. The China-based vendor is using the Roku platform for its television
product line. Additionally, Hitachi, Ltd., Hisense Co. Ltd, and Sharp
Corporation have also teamed up with Roku, Inc. to provide such features.
Key players have developed their
proprietary operating systems or have partnered with open source providers in
order to offer a plethora of apps to their customers. For instance, Google
Inc.’s Android OS is widely used in televisions manufactured by Sony
Corporation, LG Electronics, Inc., TCL Corporation, and Koninklijke Philips
N.V.
Several regional players are focusing on
expanding their presence globally to gain market share. The industry is
witnessing intense rivalry among premium segment as players have exhibited
keenness towards introducing and promoting Ultra High Definition (UHD) screens.
The growing popularity of smart homes has
supplemented market growth as smart TVs help in enhancing the content viewing
experience. As the home entertainment sector is paving its way in smart homes,
the market is expected to witness increased demand over the next nine years.
Large screen televisions are expected to capture substantial share fueled by
rising consumer aspirations and affordable price points. Moreover, people are
replacing their existing traditional televisions in the wake of availability of
new high-tech and affordable solutions.
Access Research Report of Smart TV Market@ www.grandviewresearch.com/industry-analysis/smart-tv-industry
Further key findings from the report suggest:
· The 4K UHD segment is expected to witness significant
growth over the forecast period. The plummeting prices of these TVs are
attracting customers and triggering the demand.
· The 46- to 55-inch segment is expected to
dominate the market over the forecast period. The growth can be attributed to
features such as high resolution and high picture quality with Dolby Digital
sound, which can be better experienced on larger screen sizes.
· Flat-screen TVs dominated the market in
2016 and are expected to continue doing so due to their relatively lower prices
as compared to their curved-screen counterparts.
· The Asia Pacific region is expected to
dominate the overall smart TV market with an expected CAGR of over 10%
throughout the forecast period. The emergence of new players in China is
expected to contribute to the regional growth.
· The key players in the industry include
Samsung Electronics Co. Ltd., LG Electronics, Inc., Sony Corporation, Panasonic
Corporation, and Videocon Industries Limited.
Browse more reports of this category by Grand View
Research at: www.grandviewresearch.com/industry/display-technologies
Grand View Research has segmented the
market for smart TV by resolution, screen size, screen type, and region.
Resolution Outlook (Revenue and Volume;
2014 - 2025)
·
4K UHD TV
·
HDTV
·
Full HD TV
·
8K TV
Screen Size Outlook (Revenue and Volume;
2014 - 2025)
·
Below 32 inches
·
32 to 45 inches
·
46 to 55 inches
·
56 to 65 inches
·
Above 65 inches
Screen Type Outlook (Revenue and Volume;
2014 - 2025)
·
Flat
·
Curved
Regional Outlook (Revenue, USD Billion;
2014 - 2025)
·
North America
·
Europe
·
Asia Pacific
·
Latin America
·
Middle East and Africa (MEA)
Access Press Release of
Smart TV Market@ www.grandviewresearch.com/press-release/global-smart-tv-market
About Grand View Research
Grand View Research, Inc. is a
U.S. based market research and consulting company, registered in the State of
California and headquartered in San Francisco. The company provides
syndicated research reports, customized research reports, and consulting
services. To help clients make informed business decisions, we offer market
intelligence studies ensuring relevant and fact-based research across a range
of industries, from technology to chemicals, materials and healthcare.
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