San Francisco, 18 February 2019: The Report Mobile Marketing Market Size, Share & Trends Analysis Report By Solution
(Mobile Web, Location-based Marketing, QR Codes, In-App Messages), By
Enterprise Size, By End Use, and Segment Forecasts, 2019 - 2025
The global mobile marketing market size is poised to reach USD 223.41 billion by 2025,
progressing at a CAGR of 22.8% over the forecast period, according to a new
study by Grand View Research, Inc. Mobile marketing is a promotional activity
that helps to connect advertisers to end users through push notifications and
emails, among others, that are sent directly to customers. Surging use of
smartphones to access online content coupled with growing trend of
location-based mobile marketing is projected to drive the global market over
the forecast period. Moreover, increasing number of social media platforms and
users accessing popular multimedia content on the internet, such as videos,
audio, and text, are anticipated to propel the market over the forecast period.
Global Positioning Systems (GPS) and Radio
Frequency Identification (RFID) technology are used by enterprises to acquire
data about consumer preferences, which is further analyzed in order to target
nearby customers by sending them notifications about relevant products and
services. Furthermore, mobile devices are the largest source of digital data,
and most of the data is accessed through social media platforms, web browsers,
and mobile applications. Spiraling adoption of Artificial Intelligence (AI) and
big data analytics in mobile marketing to monitor consumers’ preferences and
deliver accurate insights to reach right customers is estimated to bolster the
growth of the market over the forecast period.
Based on several surveys, more than 70.0%
of enterprises are of the opinion that mobile devices have transformed their
businesses and customer experience by enabling continuous interaction with
customers and employees. Consumers are increasingly preferring online shopping
owing to increasing penetration of smartphones.
Companies are highly focused on advertising
their products and services through e-commerce channels. This has helped the
retail segment to command a significant revenue share in 2018. Key players
focus on mergers and acquisitions that will help to enhance their regional
presence and target new customers across the globe. However, growing privacy
concerns coupled with increasing use of ad blockers to avoid unwanted content
can hamper the growth of the market over the forecast period.
Access Research Report of Mobile Marketing Market @ www.grandviewresearch.com/industry-analysis/mobile-marketing-market
Further key findings from the study suggest that:
· North America represented a significant
revenue share of the global mobile marketing market owing to rise in the use of
Over the Top (OTT) content and social media content along with the highest
percentage of smartphone penetration
· The market in Latin America is expected to
exhibit the highest CAGR over the forecast period owing to significant rate of
smartphone penetration in Brazil and Mexico, along with high investment in
improvement of network infrastructure.
· Increasing number of OTT content
subscribers in Latin America is likely to create significant opportunities for
industry players over the coming years
· Companies leveraging machine learning, AI,
big data, and augmented reality technologies for high customer engagement
through televising or displaying of ads are poised to help the market gain
traction over the coming years
· Significant use of GPS and RFID
technologies for location-based mobile marketing is projected to boost the
growth of the market over the forecast period
· Key players are focused on collaborating
with content service providers, which is likely to help target new customers
and increase their regional presence.
Browse more reports of this category by Grand View
Research at: www.grandviewresearch.com/industry/communication-services
Grand View Research has segmented the
global mobile marketing market on the basis of enterprise size, solution, end
use, and region:
Mobile Marketing Enterprise Size Outlook
(Revenue, USD Million, 2014 - 2025)
·
Large Enterprises
·
Small & Medium Enterprises
Mobile Marketing Solution Outlook (Revenue,
USD Million, 2014 - 2025)
·
Mobile Web
·
SMS
·
Location-Based Marketing
·
In-App Messages
·
Push Notifications
·
QR Codes
·
MMS
·
Others
Mobile Marketing End-Use Outlook (Revenue,
USD Million, 2014 - 2025)
·
Retail
·
Media & Entertainment
·
Travel
·
Automotive
·
Healthcare
·
IT & Telecom
·
BFSI
·
Others
Mobile Marketing Regional Outlook (Revenue,
USD Million, 2014 - 2025)
·
North America
·
Europe
·
Asia Pacific
·
Latin America
·
Middle East & Africa (MEA)
Access Press Release of
Mobile Marketing Market@ www.grandviewresearch.com/press-release/global-mobile-marketing-market
About Grand View Research
Grand View Research, Inc. is a
U.S. based market research and consulting company, registered in the State of
California and headquartered in San Francisco. The company provides
syndicated research reports, customized research reports, and consulting
services. To help clients make informed business decisions, we offer market
intelligence studies ensuring relevant and fact-based research across a range
of industries, from technology to chemicals, materials and healthcare.
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