San Francisco, 12 February 2019: The Report Craft Soda Market Analysis By Product Type (Natural,
Organic), By Target Consumer (Teenagers, Young Adults, Middle-Aged Adults), By
Distribution Channel, And Segment Forecasts, 2018 - 2025
The global craft soda market is projected to reach
USD 732.4 million by 2025, according to a new report by Grand View Research,
Inc. Mounting social awareness of the health problems caused by sugary as well
as alcoholic drinks is one of the major drivers for this industry. The market
is reforming itself by shifting its alignment from carbonated soft drinks
containing artificial sweeteners to natural, sweet-laden, low-calorie
beverages.
While traditional soft
drinks are under review by nutritionists, craft soda, also known as specialty,
small-batch, or artisanal soda, is gaining share owing to its finest and
natural ingredients, unique packaging, creative flavors, and its strong local
presence. Rising trend of gourmet food as well as wellness food is expected to
be the vital factor for increasing consumption of craft sodas.
Strict government
guidelines for artificial ingredients and labeling & packaging along with
initiatives to build interest among major players by increasing trade promotion
and foreign investments are anticipated to propel the product demand. Rising
awareness of consumers about unhealthy ingredients used in soft drinks is
encouraging craft soda manufacturers to produce beverages containing organic
& natural ingredients.
Introduction of new
product lines by craft soda producers is likely to enable consumers to choose
products from extensive product line according to their specific choices. The
broadening of distribution channels has led to easy availability for the users,
which is acting as a driver for this industry. Marketing plays a vital role in
sustainability and organizational sales. Supermarkets & hypermarkets
emerged as the largest distribution channel for companies on account of their
global footprint, brand value, and huge customer base.
Access Research Report of Craft
Soda Market @ www.grandviewresearch.com/industry-analysis/craft-soda-market
Further key findings from the report suggest:
· The global craft soda market accounted for
USD 537.9 million in 2016 and is anticipated to progress at a healthy CAGR of
3.5% over the forecast period
· Natural craft soda occupied the largest
market share in 2016 owing to the rising health concerns and high market
penetration
· North America was the largest regional
market in 2016 owing to high standard of living of the population and developed
economy
· Supermarkets & hypermarkets was the
most dominant distribution channel for this market owing to the increasing
distribution by mainstream retailers
· Major players include Jones Soda Co.,
Reed’s, Inc., Appalachian Brewing Co., Boylan Bottling Co., and SIPP eco
beverage co. Inc.
· Mergers and acquisitions, R&D
activities, product launches, and technological collaborations are among the
major strategies adopted by market players for gaining competitive advantage
Browse more reports of this category by Grand View
Research at: www.grandviewresearch.com/industry/ready-to-eat-processed-and-frozen-foods
Grand View Research has
segmented the global craft soda market on the basis of product type, target
consumer, distribution channel, and region:
Product Type Outlook (Volume, Million Liters; Revenue,
USD Million; 2014 - 2025)
·
Natural
·
Organic
Target Consumer Outlook (Volume, Million Liters; Revenue,
USD Million; 2014 - 2025)
·
Teenagers
·
Young Adults
·
Middle-Aged Adults
Distribution Channel Outlook (Volume, Million Liters;
Revenue, USD Million; 2014 - 2025)
·
Supermarkets & Hypermarkets
·
Food Service and Drinking places
·
Convenience & Specialty Stores
·
Online Stores
·
Other
Regional Outlook (Volume, Million Liters; Revenue, USD
Million; 2014 - 2025)
·
North America
·
Europe
·
Asia Pacific
·
Central & South America
·
Middle East & Africa
Access Press Release of
Craft Soda Market@ www.grandviewresearch.com/press-release/global-craft-soda-market
About Grand View Research
Grand View Research, Inc. is a
U.S. based market research and consulting company, registered in the State of
California and headquartered in San Francisco. The company provides
syndicated research reports, customized research reports, and consulting
services. To help clients make informed business decisions, we offer market
intelligence studies ensuring relevant and fact-based research across a range
of industries, from technology to chemicals, materials and healthcare.
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