San Francisco, 20 November
2018: Based on a report published by Grand View Research, Inc.; the
global breakfastcereal market is projected to reach a valuation of around USD 54.31
billion by 2025. It is anticipated to progress at a CAGR of around 4.3% over
the forecast period (2014 to 2025). Growing health consciousness, consumption
of convenience foods, and purchasing power of consumers can propel market in
the forthcoming years.
Advancements in food retail
infrastructure and increasing awareness regarding consumption of grain-based
breakfasts can support growth of the market for breakfast cereals in the coming
years. Rising demand for on-the-go breakfast options such as cereal bars and
biscuits is expected to further drive demand. Consumers are focused on controlling
calorie intake by reducing portion size and adopting cereals instead of
traditional options. This factor is anticipated to bode well for product
demand. Furthermore, increasing vegetarianism is also expected to spur market expansion
in the forthcoming years.
However, availability of
alternative breakfast options is likely to restrict growth of the market for
breakfast cereals over the forecast period. Most consumers prefer smoothies, frozen
waffles, eggs, puddings, sausage, yogurt, and other healthy and traditional
breakfast options. This factor may hinder adoption of cereals. In addition, easy
availability of convenient and affordable nutritional meals is expected to hinder
demand.
Access
Research Report of Breakfast
Cereal Market@ www.grandviewresearch.com/industry-analysis/breakfast-cereals-market
The worldwide breakfast cereal
market can be segmented on the basis of product, distribution, and region. Based
on product, the market can be bifurcated into ready-to-eat (RTE) and hot
cereals. In 2016, ready to eat led the market with over 68.0% total revenue
share. The segment is expected to expand at a CAGR of 3.8% in terms of revenue during
the forecast period. Growing awareness about fast, easy, and affordable meal
options is likely to boost the demand. Growing adoption of on-the-go meal
options has increased consumption breakfast cereal bars and biscuits.
As per distribution channel,
the market can be categorized into supermarket, convenience stores, e-commerce,
and others. In 2016, supermarket was the leading segment and is anticipated to maintain
its dominance through 2025. This growth can be accredited to rising number of
supermarkets across the world. E-commerce is anticipated to emerge as a
significant distribution channel. The segment is projected to hold a sizable
revenue share owing to growth in developed countries from Europe and North
America. Increasing use of internet and mobile phones in developed countries is
anticipated to bode well for the segment growth in near future. Online channels
offer better access to branded merchandise and customized shopping experience for
buyers.
Browse more reports of this category by
Grand View Research at: www.grandviewresearch.com/industry/nutraceuticals-functional-foods-and-dietary-supplements
Geographically, the market can
be divided into North America, Europe, Asia Pacific, Central and South America,
and Middle East and Africa. In 2016, North America dominated the global market followed
by Europe. Factors such as increasing health consciousness coupled with health
complaints like digestive ailments, obesity, and diabetes are expected to boost
regional market growth. In addition, product innovations and advancements in
packaging are expected to propel demand for breakfast cereals over the forecast
period.
Asia Pacific is expected to
showcase the highest CAGR of around 7.0% in terms of revenue over the forecast
period. Factors such as increasing elderly population, health consciousness,
and changing lifestyle are anticipated to bode well for regional market. Rise
in disposable income and developing healthcare infrastructure in countries such
as Malaysia, India, and China are expected to boost product demand. Rising
preference for convenience food due to busy lifestyle and western influence on
food habits can further boost regional market in near future.
Key companies operating in the
breakfast cereal market include General Mills, Inc.; Pepsico, Inc.; B&G
Foods Inc.; Nestlé S.A.; and Marico Limited. Leading companies focus on areas
such as portion sizing, product reformulation, and consumer messaging. They are
also trying to introduce innovative fiber-rich, fruit flavored, and low fat products.
Emphasis is being given on region-specific breakfast habits to attract more
consumers. Moreover, manufacturers are implementing new technologies to improve
product shelf life. Advanced enzyme technologies and bioprocessing along with high-pressure
processing are adopted for improving quality, safety, and nutritional traits of
oat-based foods.
Access
Press Release of Breakfast Cereal Market@ www.grandviewresearch.com/press-release/global-breakfast-cereal-market
About
Grand View Research
Grand
View Research, Inc. is a U.S. based market research and consulting company,
registered in the State of California and headquartered in San Francisco.
The company provides syndicated research reports, customized research
reports, and consulting services. To help clients make informed business
decisions, we offer market intelligence studies ensuring relevant and
fact-based research across a range of industries, from technology to chemicals,
materials and healthcare.
For More Information: www.grandviewresearch.com
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