San Francisco, 3
October 2018: The global laundry detergent market value is expected to reach USD 205.2 billion by
2025, according to a new report by Grand View Research, Inc. Rising penetration
of washing machines in the developing economies is expected to propel the
sector growth.
The top brands of the
laundry detergent market include Tide, Purex, and Surf. These three brands are responsible
for the nearly half of the market share of the laundry detergent market. The
four vendors which control the laundry detergent industry are Proctor &
Gamble, Unilever, Church & Dwight, and Henkel. The brands produced by the
Unilever, Proctor & Gamble, and Henkel concentrate on the middle and
high-class segment of consumer whereas Church & Dwight targets the low end
of the consumer segment. The rising disposable income in the developing
economies is forging new trend in the industry where consumers are inclined to
buy brand based on its quality and company’s reputation. However, this trend is
only common for the mature market of the North America and European region. The
consumers from Africa and Asia Pacific region prefers the product based on its
pricing.
Key players include
Unilever, Henkel AG & Co. KGaA, Church & Dwight Co., Inc., Proctor
& Gamble. Mergers of major players in the industry is likely to consolidate
industry in the predicted timeline. For instance, the key merger of the laundry
detergent industry in 2016 is the acquisition of the Sun Products by the German
consumer goods company Henkel AG & Co. KGaA.
Access Research Report
of Laundry Detergent
Market @ www.grandviewresearch.com/industry-analysis/laundry-detergent-market
Further key findings from the report suggest:
· The global demand for laundry detergent
market was USD 133.3 billion in 2016 and is expected to grow at a CAGR of around
4.9% from 2017 to 2025 to exceed a total revenue of USD 205.2 billion by 2025.
· Powder detergents was the biggest product
segment in the market accounting for over 31% of the total revenue in 2016
· Household was the largest application
segment with a demand of over USD 118 billion by 2025, growing at a CAGR of
4.9%
· The APAC is expected to be the largest
regional market with a projected CAGR of 5.3% over the forecast period
· The industry is dominated by global players
such as Unilever, Henkel AG & Co. KGaA, Church & Dwight Co., Inc.,
Proctor & Gamble. Companies are moving towards strategic mergers and
acquisition to increase their international presence and gain significant
share.
Browse more reports of this category by Grand View
Research at: www.grandviewresearch.com/industry/personal-care-and-cosmetics
Grand View Research has
segmented the global laundry detergent market by product, application, and
region:
Product Outlook (Revenue, USD Million; 2014 - 2025)
·
Powder detergents
·
Liquid detergents
·
Fabric softeners
·
Detergent tablets
·
Others
Application Outlook (Revenue, USD Million; 2014 - 2025)
·
Household
·
Industrial or Institutional
Regional Outlook (Revenue, USD Million; 2014 - 2025)
·
North America
o
U.S.
o
Canada
·
Europe
o
Germany
o
Russia
o
UK
·
Asia Pacific
o
China
o
Japan
o
India
·
CSA
o
Brazil
·
Middle East & Africa
o
Saudi Arabia
Access Press Release of
Laundry Detergent Market@ www.grandviewresearch.com/press-release/global-laundry-detergent-market
About
Grand View Research
Grand
View Research, Inc. is a U.S. based market research and consulting company,
registered in the State of California and headquartered in San Francisco.
The company provides syndicated research reports, customized research reports, and consulting services. To help
clients make informed business decisions, we offer market intelligence studies ensuring relevant and
fact-based research across a range of industries, from technology to chemicals,
materials and healthcare.
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