According to a report
published by Grand View Research, Inc.; the craft
soda market is estimated to reach a valuation of around USD 732.4 million
by 2025. Factors such as increasing health concerns, high awareness about
organic products among consumers, and growing disposable income levels can
propel the market over the forecast period (2014 to 2025). In addition, increasing
demand for takeaway products due to busy lifestyle can also boost the product
demand.
Changing consumers preference from
sugar-laden drinks to mid-calorie or low-calorie beverages and preference for
craft soda as an alternative to other carbonated drinks and alcoholic drinks is
expected to boost the market growth during the forecast period. In addition, increasing
concerns regarding obesity and changing consumer preference for natural and
organic products is boosting the market growth. Organic craft soda contains natural
sweeteners such as honey, stevia, and agave nectar. Therefore, demand for product
is increasing due to its low-calorie contents.
Moreover, development of
innovative products and technological improvements in microbreweries is
expected to increase the product demand in the coming years. Increase in production
coupled with development of unique flavors and creative packaging is expected
to augment the demand for different types of crafted beverages across the
world. Easy availability of the product due to expansion of distribution
channels is acting as a driver for the market. The product can be sold through several
distribution channels including online stores, convenience stores, specialty
stores, supermarkets, and hypermarkets across many regions. However, increasing
social awareness and strict government initiatives regarding environment and conservation
of energy is considered as the key restraining factor for the market.
Access
Research Report of Craft Soda Market @:
www.grandviewresearch.com/industry-analysis/craft-soda-market
www.grandviewresearch.com/industry-analysis/craft-soda-market
The worldwide craft soda
market can be segmented on the basis of type, target consumer, distribution
channel, and region. Based on type, the market can be classified into natural
and organic. As per target consumer, the market can be segmented into teenagers,
young adults, and middle-aged adults. Based on distribution channel, the market
can be categorized into supermarkets and hypermarkets, online stores, convenience
and specialty stores, food service and drinking places, and others.
Geographically, the market can
be fragmented into North America, Europe, Asia Pacific, Middle East and Africa,
and Central and South America.
North America, followed by
Europe, is likely exhibit fastest growth over the forecast period due to several
niche segments. In 2016, North America accounted for the largest market share. It is likely to showcase the fastest growth rate
over the forecast period. This growth can be associated with increasing disposable
incomes, high standard of living, rising health concerns, and increasing
consumer preference for healthy drinks in the region. Rise in the number of
mainstream retailers and growing demand for wide range of craft sodas in the
region is also expected to bolster market growth. Investments in packaging and
labeling technologies to cater to young demographics and demand for a variety
of craft sodas is anticipated to augur market demand.
Browse more reports of this category by
Grand View Research at: www.grandviewresearch.com/industry/ready-to-eat-processed-and-frozen-foods
In 2016, Europe estimated for nearly
24.82% of the market due to early acceptance of these products. Growing demand
for artisanal drinks due to consumers preference for these products as a
substitute for alcohol is one of the major factors to drive the market growth. However,
imposition of sugar taxes is likely to hinder the product demand in the region.
Prominent players operating in
the market include PepsiCo, Inc.; SIPP eco beverage co. Inc.; Wild Poppy
Company, PepsiCo, Inc.; and Reed’s Inc. Market players are strongly focusing on
various strategies such as new product launches, mergers and acquisitions, and technological
collaborations to gain an advantage in the market. Product differentiation is an
important factor for the players, which has encouraged them to develop
innovative products and invest in extensive research and development (R&D).
Participants in the industry are making use of e-commerce channel due to high
penetration rate of smartphones and technological developments. Participants
are increasingly designing websites to initiate promotional campaigns to increase
their market share. Several manufacturers have started the development of their
healthier soda line using organic non-nutritive sweeteners instead of by
nutritive sweeteners due to increasing demand for organic products from
consumers.
Access
Press Release of Craft Soda Market @: www.grandviewresearch.com/press-release/global-craft-soda-market
About Grand View Research
Grand View Research, Inc. is a
U.S. based market research and consulting company, registered in the State of
California and headquartered in San Francisco. The company provides
syndicated research reports, customized research reports, and consulting
services. To help clients make informed business decisions, we offer market
intelligence studies ensuring relevant and fact-based research across a range
of industries, from technology to chemicals, materials and healthcare.
For More Information: www.grandviewresearch.com
No comments:
Post a Comment