Global movies & entertainment market is
estimated to reach USD 114.93 billion by 2025, according to a new report by
Grand View Research, Inc. Introduction to newer marketing and distribution
platforms such as IPTV, digital newspapers, DTH, digital cable, and online
sales of music & movies is anticipated to boost industry progress.
Decline in revenue growth in mature markets
such as the U.S. and few European countries is witnessed. Major players have
adopted strategies like regional expansion and distribution partnerships for
expansion to untapped markets. These players have shifted their focus on the
production of regional content to establish a strong connection with the
audience in these markets.
Big studios are witnessed to adopt enhanced
marketing strategies that use advanced digital technology for communication.
Investment in promotional activates has increased drastically. Introduction of
improved promotional channels is expected to positively influence revenue
growth.
Rapid increase in streaming of music has
created new opportunities for players to expand their business. Reduction in
piracy rates due to the emergence of online streaming service providers is
anticipated to prevent loss incurred by artists and producers.
The market has a low competitive rivalry
due to the presence of a broad range of audience with different tastes.
However, players need to compete to gain large share revenue by attracting more
audience. Key players concentrate on establishing a strong connection with the
audience through promotional events, consumer goods, and television shows.
Lucrative growth in Asia Pacific countries
such as China, South Korea, and India is projected. This is due to the presence
of higher young population, rapid adoption of digital technology, and increased
disposable income of families in these countries.
Access
Research Report of Movies &
Entertainment Market @ https://www.grandviewresearch.com/industry-analysis/movies-entertainment-market
Further key findings from the study suggest:
· Movies dominated the market with 56.1 %
share revenue in 2016.
· Innovation in the production of movies
through advanced graphics techniques contributes to lucrative growth.
· Release of 3D motion pictures with sound
& visual effects giving users the experience of virtual reality is
anticipated to positively influence revenue growth.
· Music & video are poised with fastest
growth rate owing to the rapid adoption of online streaming by the audience.
· Emergence of online streaming service
providers reflects decline in piracy rates in developed regions.
· Influence of Hollywood on other regional
cinemas is expected to drive progress in other countries.
· Efforts to meet higher quality standards
and expectations of the audience is attributive to this progress.
· Dominance of Hollywood in the global market
is a major factor that contributes to the largest revenue share of North
America in 2016.
· However, close competition to Hollywood
from emerging markets such as China and India is projected to drive growth for
APAC region.
· Key players operating in this industry
include CBS Corporation and CBS Broadcasting Inc., Sony Corporation, Disney,
Time Warner, 21st Century Fox, Viacom Inc., Comcast (NBCUNIVERSAL MEDIA, LLC.
& DreamWorks Animation LLC.).
· Major players focus on the development of
regional content to grab the untapped markets.
Grand View Research has segmented global
movies & entertainment market on the basis of product and region:
Movies & Entertainment Product Outlook
(Revenue, USD Million, 2014 - 2025)
·
Movies
·
Music & Videos
Movies & Entertainment Regional Outlook
(Revenue, USD Million, 2014 - 2025)
·
North America
·
Europe
·
Asia Pacific
·
Latin America
·
MEA
About
Grand View Research
Grand
View Research, Inc. is a U.S. based market research and consulting company,
registered in the State of California and headquartered in San Francisco.
The company provides syndicated research reports, customized research
reports, and consulting services. To help clients make informed business
decisions, we offer market intelligence studies ensuring relevant and
fact-based research across a range of industries, from technology to chemicals,
materials and healthcare.
For More
Information: www.grandviewresearch.com
