Asia Pacific Premium Bottled Water Market Summary
The Asia Pacific premium bottled water market size was estimated at USD 6.40 billion in 2024 and is projected to reach USD 13.52 billion by 2033, growing at a CAGR of 8.5% from 2025 to 2033. Rapid urbanization, increasing disposable incomes, evolving lifestyle preferences for premium social status, and the perceived purity of water enriched with natural minerals have collectively fueled the growth of the premium bottled water market.
Key Market Trends & Insights
- The premium bottled water industry in India is likely to experience the fastest CAGR during the forecast period.
- By product, the mineral water segment held the largest market share of 41.5% in 2024.
- By distribution channel, the supermarkets & hypermarkets segment accounted for the largest market share in 2024.
Market Size & Forecast
- 2024 Market Size: USD 6.40 Billion
- 2033 Projected Market Size: USD 13.52 Billion
- CAGR (2025-2033): 8.5%
The premium bottled water market is driven by the growing health awareness, especially among consumers who seek hydration options with functional benefits such as added minerals, alkalinity, and natural purity. Modern buyers prefer natural mineral and alkaline water rich in essential elements. To meet this demand, companies are launching various premium water products.
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With the rising concerns about sustainability and environmental issues, consumers demand brands that minimize their environmental impact. Luxury bottled water brands are addressing this by using alternatives to plastic, such as glass, PET, or aluminum bottles. In February 2024, Japan’s Fuji Mineral Water announced the launch of a new mineral water product packaged in an aluminum bottle. These environmentally friendly initiatives are further encouraging consumers to choose sustainably packaged drinking water, which is recyclable.
Some brands have gone beyond hydration to position their products as symbols of wealth, sophistication, and fashion. These brands focus on aesthetic appeal, exclusivity, and collaborations with luxury designers, treating water more as a luxury fashion item than a necessity.Fillico Jewelry Water, Japan, offers one of the best natural mineral waters, and the water origin is the springs of Mount Rokko. It has the most elegant packaging in the premium water sector.
Consumer Insights
Rising urbanization and changing consumer trends is significantly driving the Asia Pacific premium bottled water market. Post-pandemic, the tourism industry has experienced a significant boom, with an increased number of international tourists.
In 2024, 36.9 million international tourists visited Japan, marking a record high and a 47.1% increase compared to the previous year. This growing tourism trend is also contributing to the increased consumption of premium bottled water, as high-end hotels, resorts, and luxury service providers commonly offer premium brands to meet the expectations of international travelers.
Key Asia Pacific Premium Bottled Water Company Insights
Some of the key players in the Asia Pacific premium bottled water market include Nongfu Spring, Fuji Mineral Water, and others.
- Nongfu Spring is a leading Chinese beverage company specializing in premium bottled water sourced from natural springs across China. Known for its high-quality mineral content and eco-conscious branding, the company also produces teas, juices, and functional drinks and has a strong presence in both the retail and hospitality sectors.
Key Asia Pacific Premium Bottled Water Companies:
- Nongfu Spring
- FIJI Water Company LLC.
- Tibet Glacier Mineral Water Co., Ltd.
- Kunlun Mountains Mineral Water
- evian (DANONE)
- Jingtian (Shenzhen) Food and Beverage Group Co., Ltd.
- Jeju Province Development Co.
Recent Developments
- In July 2025, Marvelle Healthcare announced the launch of Rhythm Water, a premium brand offering natural and sparkling mineral water from the Himalayas.
- In December 2024, Coca-Cola Beverage announced the launch of ViO Huio Ullim Water in South Korea, marking its entry into the premium bottled water segment.
About Grand View Research
Grand View Research, Inc. is a U.S. based market research and consulting company, registered in the State of California and headquartered in San Francisco. The company provides syndicated research reports, customized research reports, and consulting services. To help clients make informed business decisions, we offer market intelligence studies ensuring relevant and fact-based research across a range of industries, from technology to chemicals, materials and healthcare.
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