Canada CBD Pouches Market Summary
The Canada CBD pouches market size was estimated at USD 6.21 million in 2024 and is expected to reach USD 37.19 million by 2033, growing at a CAGR of 20.8% from 2025 to 2033. The market is growing rapidly due to rising demand for discreet, smoke-free cannabis alternatives and expanding retail availability post-legalization.
Key Market Trends & Insights
- By content, 10 mg - 20 mg CBD pouches led the market and accounted for a share of 49.94% in 2024.
- By type, flavored CBD pouches dominated the market with a share of 83.93% in 2024.
- By distribution channel, the offline sales held the highest market share in 2024.
Market Size & Forecast
- 2024 Market Size: USD 6.21 Million
- 2033 Projected Market Size: USD 37.19 Million
- CAGR (2025-2033): 20.8%
Increasing consumer awareness of CBD’s wellness benefits is also accelerating adoption across age groups. The expansion of the CBD pouches market in Canada is driven by a combination of favorable federal regulation, increasing consumer demand for alternative cannabis delivery systems, and advances in formulation technology. Unlike many international markets, Canada’s legalized cannabis framework under the Cannabis Act enables the controlled development, distribution, and sale of CBD-infused products, including pouches, through licensed producers and retailers. This regulatory clarity has allowed companies to invest confidently in innovation, leading to the emergence of fast-absorbing, water-soluble pouch formulations that cater to health-conscious consumers seeking discreet and non-inhalable formats. Additionally, the growing normalization of cannabis for wellness and functional use, particularly among urban and younger demographics, has broadened market participation and retail acceptance, positioning CBD pouches as a convenient, scalable, and compliant solution within the Canadian cannabis ecosystem.
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Canada’s CBD pouches market is experiencing rapid growth largely due to the country’s clear and supportive regulatory environment. The legalization of cannabis at the federal level under the Cannabis Act has eliminated many of the legal ambiguities that still challenge other markets. This has enabled licensed producers to develop and market CBD products such as pouches through regulated retail channels, both in-store, online, fostering consumer trust and encouraging innovation.
Consumer preferences are also shifting in favor of discreet, smokeless, and convenient CBD delivery methods. CBD pouches appeal particularly to health-conscious individuals and new cannabis users who seek wellness benefits like stress relief or improved focus without the stigma or complexity of vaping or edibles. The portability and consistent dosing offered by pouches further enhance their attractiveness for everyday, on-the-go use.
In response to this demand, Canadian manufacturers are investing in advanced formulation technologies, including water-soluble CBD for faster absorption and higher bioavailability. Coupled with clean-label and flavor innovations, these developments are broadening the appeal of CBD pouches across diverse demographics. As wellness culture continues to gain momentum in Canada, the market is expected to grow steadily, driven by both consumer demand and institutional support.
In Canada, CBD pouch usage reflects a modest gender imbalance, with men representing a slightly larger share of regular users. This is influenced by higher overall cannabis familiarity among male consumers and greater openness to alternative delivery formats such as pouches. However, female participation is steadily increasing, particularly among wellness-focused consumers seeking discreet, non-inhalable options.
By age, the majority of CBD pouch users fall within the 18–49 demographic, driven by younger adults seeking stress relief, mood regulation, and functional wellness support. Usage declines in older age groups, though interest is slowly growing among adults aged 45 and above as they explore non-traditional methods for pain management and relaxation without smoking or vaping.
Consumers in Canada report several consistent pain points with CBD pouches. These include inconsistent product quality, lack of flavor variety, unclear labeling or dosage information, high pricing, and limited retail availability in certain provinces. These challenges impact trust and adoption, especially among first-time users and older demographics.
Among the brands resonating most with Canadian consumers are Canndid, FlowBlend, and SNUSSIE, which focus on clean-label ingredients, user-friendly formats, and accessible dosing. These companies are gaining visibility through both online and licensed in-store channels, offering flavor diversity, transparency, and improved formulation, helping them lead in a competitive and fast-evolving market.
Key Canada CBD Pouches Companies:
- Cannadips
- Jake's Mint Chew
- Vibe CBD+CBG
- FlowBlend
- com
- Metolius Hemp Company
- Canndid
- Chillbar
- V&YOU
- Nicopods ehf.
Recent Developments
- In February 2023, Cannadips, a SpectrumLeaf brand renowned for its premium CBD snus products tailored for the European market, partnered with Haypp Group to develop the revolutionary Cannadips Terpene Pouch Collection, featured on Haypp’s online platform snusbolaget.se. The pouches leverage the unique qualities of plant-derived terpenes, condensed into convenient pouches. Free from tobacco, nicotine, CBD, and THC, these pouches offer an ideal solution for snus enthusiasts seeking a healthier option.
- In January 2020, Cannadips CBD Kretek, a product from Cannadips, expanded its core CBD microdose collection with the introduction of Wintergreen and Mango flavors at the Tobacco Plus Expo (TPE), 2020. This expansion marked the brand's international debut, signifying a strategic move to broaden its market reach and offer new flavor options to consumers. The Kretek line aimed to capitalize on the growing interest in CBD products and the appeal of flavored options.
About Grand View Research
Grand View Research, Inc. is a U.S. based market research and consulting company, registered in the State of California and headquartered in San Francisco. The company provides syndicated research reports, customized research reports, and consulting services. To help clients make informed business decisions, we offer market intelligence studies ensuring relevant and fact-based research across a range of industries, from technology to chemicals, materials and healthcare.
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