The global men’s grooming products market size
is expected to reach USD 78.5 billion by 2025, according to a new report by
Grand View Research, Inc., expanding at a CAGR of 5.2% over the forecast
period. Increasing rate of population, rising beauty consciousness among males,
awareness about basic hygiene and cleanliness of body parts, growing influence
of social trends, and rapid innovations and development in various grooming
solutions are the key factors responsible for industry growth.
High disposable income and the hunger to
climb the corporate ladder have redefined the needs of male grooming, and in
the process, created an attractive market for companies dealing in men’s
products. Rising awareness regarding the overall body care among males and
growing influence of social trends are supporting the market growth. The idea
behind personal grooming is to maintain the basic hygiene and cleanliness of
body parts. A major factor fueling the growth of this market is rising beauty
consciousness among males. Rapid innovations and development in various
grooming solutions like hair spray, hair perfumes, and beard wax are offering
tremendous growth potential to the market.
Europe emerged as the largest regional
market in the year 2018 owing to growing demand for skin and hair care
products among males. Increasing focus on the maintenance of a youthful and
presentable appearance is a key factor driving the market in Europe. Men are
regular users of body shaving products and skin enhancement cosmetics in the
APAC region, thereby boosting the regional market growth.
Men’s grooming items have become quite
popular among western developed countries in the last decade but the trend is
now shifting towards Asia Pacific and Latin America. Conventionally, men’s
grooming solutions were categorized into male toiletries and shaving products
but recently demand for men’s cosmetics has also increased. U.K. dominated
the market in terms of revenue in 2018, acquiring 65.4% share in Europe. Demand
for anti-aging, oil-free cream, and face wash is gradually increasing in North
America, Western Europe, and Japan. The skin care segment is likely to witness
the fastest growth in the forecast period as compared to the hair care segment.
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https://www.grandviewresearch.com/industry-analysis/mens-grooming-products-market
https://www.grandviewresearch.com/industry-analysis/mens-grooming-products-market
Further key findings from the study suggest:
· The skin care segment is projected to
expand at a CAGR of 6.1% over the forecast period
· Based on the distribution channel, the
e-commerce platform held an overall revenue share of 9.8% in 2018
· The men’s grooming products market in U.K.,
U.S., China, Germany, and Brazil has also expanded to a great extent in the
last few years.
Grand View Research has segmented the
global men’s grooming products market on the basis of product type,
distribution channel, and region:
Men’s Grooming Products Type Outlook (Revenue,
USD Billion, 2015 - 2025)
·
Hair Care
·
Skin Care
·
Fragrances
·
Others
Men’s Grooming Products Distribution
Channel Outlook (Revenue, USD Billion, 2015 - 2025)
·
Supermarket/Hypermarket
·
Convenience Stores
·
Pharmacy
·
E-commerce
·
Others
Men’s Grooming Products Regional Outlook
(Revenue, USD Billion, 2015 - 2025)
·
North America
·
Europe
·
Asia Pacific
·
Central & South America
·
Middle East & Africa
About Grand View Research
Grand View Research, Inc. is a
U.S. based market research and consulting company, registered in the State of
California and headquartered in San Francisco. The company provides
syndicated research reports, customized research reports, and consulting
services. To help clients make informed business decisions, we offer market
intelligence studies ensuring relevant and fact-based research across a range
of industries, from technology to chemicals, materials and healthcare.
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