The U.S.air freshener market is projected to reach USD 2.18 billion
by 2025, according to a new report by Grand View Research, Inc. Rising
disposable income coupled with consumer’s preference of aesthetic fragrance
associated with their residence is one of the essential factors driving the
growth of this market. The rise in car sales in this region is also expected to
prompt the growth in this market.
Consumers preference for aesthetic fragrant
candles as gift able items are also expected to be a factor increasing the
sales of air fresheners in this demographic. Wide-scale product awareness
coupled with an aggressive effort by air freshener manufacturers to introduce
innovative fragrance in the market is propelling the growth in this
market.
The residential segment accounts for the
largest market share owing to a rising trend of house owners preferring their
residence to smell nice throughout the year and not just limited to special
occasions and holiday gatherings. Essential oil demand in this region is
exhibiting a trend of rising demand hinting the positive growth of the air
freshener market.
In 2017, the total number of air freshener
cans that have been sold were estimated to be more than 300 million considering
more than 30 million residents in the U.S. have used 6 cans or more than in a
year. These figures have shown an excellent co-relation with disposable income
indexes in this region.
Access Research Report of U.S. Air
Freshener Market @ https://www.grandviewresearch.com/industry-analysis/us-air-fresheners-market
Further
key findings from the report suggest:
· The U.S. air freshener market was accounted
for USD 1,623.3 million in 2016. The industry is projected to grow at a healthy
CAGR of 3.2% over the forecast period
· Sprays/ Aerosol accounted for the largest
share in the entire market however, electric air fresheners emerged as the
fastest growing segment in this market
· The residential segment accounts for the
largest share in this market. This segment faces the majority of the challenges
for the manufacturers prompting them to modify their product yearly
· The candle segment was flat lining in sales
in 2014-2016 owing to non-healthy economic status in this region. Post 2018,
this segment is forecasted to grow at a healthy pace owing to rising per capita
income
· Manufacturers are spending significant
amount on research and development of air freshener products. Essential oil
demand from this segment is at its peak since the last 10 years
· Supermarkets & hypermarkets accounted
for the major distribution channel for this industry owing to increasing
distribution by mainstream retailers
· Innovation in packaging and bottling
coupled with technological advancement in production process is expected to drive
industry growth over the forecast period
· Acquisition & mergers, R&D
activities, product launches, and technological collaborations are few major
strategic initiatives and the source for gaining competitive advantage
Grand View Research has segmented the U.S.
air freshener market on the basis of product type and distribution channel:
Product Type Outlook (Revenue, USD Million,
2014 - 2025)
·
Sprays/ Aerosols
·
Electric Air Fresheners
·
Gels
·
Candles
·
Others
Application Outlook (Revenue, USD Million,
2014 - 2025)
·
Residential
·
Commercial
·
Cars
About
Grand View Research
Grand
View Research, Inc. is a U.S. based market research and consulting company,
registered in the State of California and headquartered in San Francisco.
The company provides syndicated research reports, customized research
reports, and consulting services. To help clients make informed business
decisions, we offer market intelligence studies ensuring relevant and
fact-based research across a range of industries, from technology to chemicals,
materials and healthcare.
For More Information: www.grandviewresearch.com
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