U.S. Premium Bottled Water Market
The U.S. premium bottled water market size was estimated at USD 10.76 billion in 2024 and is projected to reach USD 20.75 billion by 2033, growing at a CAGR of 7.5% from 2025 to 2033. The market growth is attributed to the growing health consciousness among Americans.
Key Market Trends & Insights
- By product, the mineral water segment held the highest market share of 41.8% in 2024.
- Based on distribution channel, the supermarkets & hypermarkets segment accounted for a share of around 37.4% in 2024.
Market Size & Forecast
- 2024 Market Size: USD 10.76 Billion
- 2030 Projected Market Size: USD 20.75 Billion
- CAGR (2025-2030): 7.5%
As more consumers shift away from sugary beverages, they are gravitating toward hydration options that offer perceived purity and wellness benefits. Premium bottled water brands often highlight their mineral content, alkaline pH levels, and natural sourcing, which appeals to individuals seeking functional beverages that support digestion, energy, and overall well-being.
The rise in wellness tourism and luxury consumption is also driving market growth. Premium bottled water is increasingly viewed as a lifestyle product, not just a hydration source. Upscale hotels, spas, and restaurants incorporate high-end water brands into their offerings to enhance the customer experience. This trend is reinforced by elegant packaging, especially glass bottles, which elevate the product’s image and align with the aesthetic expectations of affluent consumers.
The expansion of e-commerce and direct-to-consumer models has made premium bottled water more accessible than ever. Subscription services and online platforms allow consumers to customize their purchases and receive regular deliveries, enhancing convenience and brand loyalty. This digital shift also enables companies to gather insights into consumer behavior, refine their marketing strategies, and introduce innovative products like vitamin-infused or antioxidant-rich waters.
Access Research Report@ https://www.grandviewresearch.com/industry-analysis/us-premium-bottled-water-market-report
Consumer Insights
Consumption of premium bottled water in the U.S. varies across age groups due to health awareness, lifestyle preferences, and brand perception. Gen Z seeks eco-conscious, trendy brands influenced by social media. Millennials are top consumers, drawn to wellness-focused options and convenience.
Across all demographics, drivers include purity, distrust of tap systems, sustainability, and convenience-solidifying premium water’s appeal as a functional and lifestyle choice.
Key U.S. Premium Bottled Water Company Insights
Some of the key players in the U.S. premium bottled water market include Saratoga, Mountain Valley Spring Water, Voss of Norway AS, Beverly Hills Drink Company, and others.
Key U.S. Premium Bottled Water Companies:
- Saratoga
- Mountain Valley Spring Water
- Voss of Norway AS
- Beverly Hills Drink Company
Recent Developments
- In October 2024, Evian solidified its premium positioning in the U.S. market by entering a multi-year official partnership with the MICHELIN Guide. As the exclusive still and sparkling water served at MICHELIN award ceremonies, Evian's presence reinforces its association with fine dining and luxury experiences. The collaboration showcases Evian's glass-format sparkling offerings at high-end culinary venues, aligning the brand with excellence, refinement, and sustainability in the upscale hospitality sector.
About Grand View Research
Grand View Research, Inc. is a U.S. based market research and consulting company, registered in the State of California and headquartered in San Francisco. The company provides syndicated research reports, customized research reports, and consulting services. To help clients make informed business decisions, we offer market intelligence studies ensuring relevant and fact-based research across a range of industries, from technology to chemicals, materials and healthcare.