The U.S. biscuits market is expected to reach USD 18.72 billion by
2025, according to a new report by Grand View Research, Inc. Product innovation
and mergers & acquisitions are two major strategies undertaken by key
companies in the U.S. biscuits market. These are among key factors contributing
to market growth as manufacturers are reformulating their products to gain
higher margins as well as meet health-orientated consumer demand. For instance,
Mondelez’s belVita established a new trend in the adult breakfast biscuit
market and gained the title of on-the-go packaging with nutritional
credentials. Key players are consistently striving to widen their product
portfolio by acquiring players of adjacent market segments. For instance,
Turkey’s Yildiz surpassed US cereals maker Kellogg Co. and UK-based Burton’s
Biscuits and became the market leader after acquiring United Biscuits in 2014.
Companies have adopted
technologically advanced machinery such as robotics to improve their ability to
rapidly prototype & launch new brands, introduce automated quality control
instrumentation, maintain consistency in workflow, and develop fully integrated
networks to automate baking, packaging, & other operations. Key companies track
sales in real time using a network of handheld wireless devices and centralized
enterprise resource planning systems. Companies are increasingly promoting
their brands as free of trans fats, saturated fats, and artificial flavors
& sweeteners, and promoting ingredients such as organic wheat flour, cane
sugar, rice syrup, and corn starch. Thus, inclination toward low sugar and
calorie content is motivating biscuit manufacturers to develop nutritious
biscuits, thus presenting significant growth opportunities to the market.
Access Research Report of U.S.
Biscuits Market @ https://www.grandviewresearch.com/industry-analysis/us-biscuits-market
Further Key Findings From the Report Suggest:
· The organized segment accounted for the
largest share of the type segment in 2016 owing to presence of established
market players that adopt competitive strategies to restrain the entry of new players
· Crackers attained the dominant share of the
products segment in 2016, which can be attributed to unprecedented growth in
snacking as well as consumption while engaging in entertainment activities
· Cookies held the second-largest share in
the products segment in 2016 owing to their high consumption and preference by
all age groups
· In 2016, wheat held a substantial share of
the source segment owing to health and nutritional benefits over all-purpose
flour
· Millets is anticipated to grow at an
exponential rate throughout the forecast period as a result of increase in
consumption by diet & weight-conscious consumers
· E-commerce or online stores are anticipated
to exhibit exponential CAGR owing to price discounts offered on major products
and greater convenience compared to supermarkets or convenience stores
Grand View Research has
segmented the U.S. biscuits market on the basis of type, product, source, and
distribution channel:
U.S. Biscuits Type Outlook (Revenue, USD Billion, 2014 -
2025)
·
Organized
·
Unorganized
U.S. Biscuits Product Outlook (Revenue, USD Billion, 2014
- 2025)
·
Cookies
·
Filled/Coated Biscuits
·
Crackers
·
Cream Wafers
·
Others
U.S. Biscuits Source Outlook (Revenue, USD Billion, 2014
- 2025)
·
Oats
·
Wheat
·
Millets
·
Others
U.S. Biscuits Distribution Channel Outlook (Revenue, USD
Billion, 2014 - 2025)
·
Specialist Retail Stores
·
E-commerce
·
Convenience Stores
·
Supermarkets
·
Others
About Grand View Research
Grand View Research, Inc. is a
U.S. based market research and consulting company, registered in the State of
California and headquartered in San Francisco. The company provides
syndicated research reports, customized research reports, and consulting
services. To help clients make informed business decisions, we offer market
intelligence studies ensuring relevant and fact-based research across a range
of industries, from technology to chemicals, materials and healthcare.
