The global menthol cigarette market size is expected to reach USD 99.1 billion
by 2025, according to a new report by Grand View Research, Inc., expanding at a
CAGR of 3.1% over the forecast period. The market growth is attributed to
factors like fresh, clean, cooling, and anesthetic (pain killing) effect,
ability to reduce harshness of smoke, and growing popularity among younger
generation. Moreover, menthol cigarettes make the smoke smooth and easier to
inhale by reducing harshness of smoke, thereby making it more popular among
women, young generation, and beginner smokers.
The number of menthol cigarette smokers is
increasing owing to the consumers who cannot tolerate the irritation and
harshness of non-menthol cigarettes and those who seek specific flavor and
sensation associated with menthol flavor. The mild property of menthol
cigarettes is gaining popularity among occasional smokers, younger generation,
and beginners.
Consumers who are trying to quit cigarettes
are more inclined towards consumption of menthol cigarettes owing to the less
harshness and less negative effect they feel while smoking. On the other side,
established menthol smokers having strong sensory attributes are actively
seeking for higher menthol concentration level as a remedy for burn, dryness,
and throat irritation caused by smoking of non-menthol cigarettes.
The menthol cigarette smokers are constant
whereas there is a decline in the smokers of non-menthol products, as menthol
decreases the metabolism of nicotine and increases the amount of addictive
substance in the body, making it more difficult to quit. Along with these
factors, the positive association such as cooling sensation, sensory excitation,
and minty taste makes it more difficult to quit.
However, FDA proposal regarding ban on
menthol cigarettes is expected to create hurdles for the market growth in the
forecast period. As a result, the illicit cigarette market is expected to fuel the
market growth in the forecast period. Alongside ban, governments across the
globe are increasing taxes on cigarettes and introducing new taxation policies
to reduce their consumption. This factors are expected to hamper the growth of
market in the forecast period.
By capsule, the market is segmented as
single capsule and double capsule. Single capsule accounted for the largest
share of 88.8% in 2018. It allows the consumers to vary the strength of the
flavor by bursting liquid ball inside the product. This innovation has given
consumers a choice to burst the capsule for the flavor.
Double capsule is expected to register the
fastest CAGR of 3.3% over the forecast period. Consumers are rapidly favoring
for this type as it comes in two flavors, giving consumers an opportunity to
experience two different flavors. Rapid growth in the demand is attributed to
rising consumption among younger generation and women.
By end user, the menthol cigarette market
is segmented into male and female. Male accounted for the largest share of
57.3% in 2018. Among males, younger generation holds the largest share in the
overall consumption. Among all high school students cigarette smokers, 54.5%
were menthol cigarette smokers and among all middle school students, the share
was 48.4%. In U.S., 89% of all African American cigarette smokers consume
menthol cigarettes. Whereas, 26% of the total white smokers consume them.
The female segment is expected to register
a CAGR of 2.9% over the forecast period. In regions like North America, Europe,
and Central and South America, female holds a significant share in the market.
In Europe, female accounted for 57.5% share in 2018. Among all women, 40% of
women prefer menthol cigarettes, whereas only 31% of male prefer these over
others.
Asia Pacific accounted for the largest
share of 64.2% in 2018 and is expected to witness the fastest growth over the
forecast period. China alone accounted for approx. 50.0% of the APAC market in
2019 owing to rapid innovation in the products and increasing disposable income
and purchasing power, nullifying the negative impact of taxation. The number of
product launches from the year 2016 - 2017 were close to 300 new products,
accounting for 50% of the product launches from the year 2012 - 2017.
Major market players include Philip Morris
International Inc.; Imperial Brands plc; Korea Tobacco & Ginseng
Corporation; Alfred Dunhill, Ltd.; R.J. Reynolds Tobacco Company; British
American Tobacco; Commonwealth Brands; Liggett Group; Lorillard Tobacco; and
Essentra plc.
To request a sample copy
or view summary of this report, click the link below:
https://www.grandviewresearch.com/industry-analysis/menthol-cigarette-market
https://www.grandviewresearch.com/industry-analysis/menthol-cigarette-market
Further key findings from the report suggest:
· Single capsule accounted for the largest
share of 88.8% in 2018
· By end user, the male segment accounted for
the largest share of 57.3% in 2018
· Some of the key players operating in the
global menthol cigarette market are Philip Morris International Inc.; Imperial
Brands plc; Korea Tobacco & Ginseng Corporation; and Alfred Dunhill.
Grand View Research has segmented the
global menthol cigarette market on the basis of capsule, end user, and region:
Menthol Cigarette Capsule Outlook (Revenue,
USD Million, 2015 - 2025)
·
Single Capsule
·
Double Capsule
Menthol Cigarette End User Outlook (Revenue,
USD Million, 2015 - 2025)
·
Male
·
Female
Menthol Cigarette Regional Outlook
(Revenue, USD Million, 2015 - 2025)
·
North America
o
U.S.
·
Europe
o
Russia
o
Germany
·
Asia Pacific
o
China
o
Indonesia
·
Central & South America
o
Brazil
·
Middle East & Africa
o
South Africa
About Grand View Research
Grand View Research, Inc. is a
U.S. based market research and consulting company, registered in the State of
California and headquartered in San Francisco. The company provides
syndicated research reports, customized research reports, and consulting services.
To help clients make informed business decisions, we offer market intelligence
studies ensuring relevant and fact-based research across a range of industries,
from technology to chemicals, materials and healthcare.
