The global organic shampoo market size
is expected to reach USD 1.4 billion by 2025, according to a new report by
Grand View Research, Inc., expanding at a CAGR of 3.1% over the forecast
period. Growing popularity of natural ingredients in beauty and hygiene
products has encouraged manufacturers to introduce organic shampoos, thereby
driving consumer preference for this market. Growing awareness of personal
hygiene, along with rising preference for chemical free products, is expected
to drive the market in the next few years.
Growing trend of online
shopping of health and beauty products among the consumers has paved the way
for the brands to introduce their e-commerce channels, thereby widening their
distribution. As per the recent trends, about 19% of Generation Z and 14% of
millennials prefer online purchase of natural and organic beauty products due
to factors such as convenience and availability of a wide range of new brands
and their products.
Organic shampoos are gaining an increasing
traction due to growing preference for environment friendly products that are
free from sodium lauryl sulfate, potassium sorbate, and artificial fragrances.
This, in turn, is providing an impetus to the companies to expand their product
offerings by introducing organic shampoo, thereby contributing to the market
growth.
Supermarkets/hypermarkets accounted for a
revenue share of 56.02% in 2018. Physical display of products and ability to
check the product attributes have been the major factors driving the popularity
of supermarkets/hypermarkets. The layout of the supermarket and promotional
campaigns by leading brands have also increased the sales volume in the
supermarket and hypermarket segment. Organized retail sectors have been driving
the market by providing ample space and visibility for the existing brands to
offer their products.
North America accounted for the largest
share of 34.8% in 2018, followed by Europe with 24.9% share in the global
organic shampoo market. In U.S., consumers have a high preference for organic
beauty care concept mainly due to the skin and environment friendly nature of
those products. Moreover, the product demand is driven by strong regulatory
framework that limits the use of toxic ingredients in various personal and
beauty care products, shampoo being one of them. Asia Pacific is expected to expand
at the highest CAGR of 4.2% over the forecast period. In the region, China
contributed 34.8% share in 2018 majorly due to significant adoption of chemical
free hair products. China is ranked as one of the largest Asian markets for
natural based beauty and health care products. The market is expected to be
driven by India over the forecast period. As per the recent trends, about 55%
of the consumers in India prefer to purchase shampoo with organic attributes.
To request a sample copy
or view summary of this report, click the link below:
https://www.grandviewresearch.com/industry-analysis/organic-shampoo-market
https://www.grandviewresearch.com/industry-analysis/organic-shampoo-market
Further key findings from the report suggest:
· APAC is expected to witness the fastest
growth over the forecast period owing to widespread availability and influx of
innovative products supported by growing preference for chemical free products
in India
· North America accounted for the largest
share of 34.8% in 2018, followed by Europe with 24.9% share of the global
revenue
· Some of the major players operating in the
global organic shampoo market are Perse Beauty Inc.; John Master’s Organic;
Vogue International LLC (OGX); Real Purity Inc.; Essential Care (Organics)
Ltd.; Rahua Classics; Natulique; and Art Naturals.
Grand View Research has segmented the
global organic shampoo market on the basis of distribution channel and region:
Organic Shampoo Distribution Channel
Outlook (Revenue, USD Million, 2015 - 2025)
·
Supermarkets/Hypermarkets
·
Specialty Stores
·
Online
Organic Shampoo Regional Outlook (Revenue,
USD Million, 2015 - 2025)
·
North America
·
Europe
·
Asia Pacific
·
Central & South America
·
Middle East & Africa (MEA)
About Grand View Research
Grand View Research, Inc. is a
U.S. based market research and consulting company, registered in the State of
California and headquartered in San Francisco. The company provides
syndicated research reports, customized research reports, and consulting
services. To help clients make informed business decisions, we offer market
intelligence studies ensuring relevant and fact-based research across a range
of industries, from technology to chemicals, materials and healthcare.
