San Francisco,17
October 2018: The global medical animation market is expected to reach a value of USD 514.0 million
by 2024, according to a new report by Grand View Research. Key factors driving
the market growth include the higher adoption of medical animation marketing by
medical devices manufacturers and pharmaceutical products. It helps in
explaining product features and communicating associated information with end
users.
The information represented
by animation is more appealing and easy to transmit. These aforementioned
benefits are expected to boost the usage rate in near future. In addition, the
paradigm shift, in healthcare information technology, such as digitalization,
is anticipated to contribute towards the market growth in the next few years.
The medical animation market has gained momentum after the introduction of
cloud-based platforms and 3D printing technology in healthcare.
Furthermore, the
introduction of technologically advanced software for image analysis, such as
Medical Image Processing, Analysis, and Visualization can be attributed to the
market growth. This application enables researcher from remote sites share
valuable information and analyze the research data to detect, monitor, and
treat medical disorders. Medical animation is a versatile tool for
communicating complex scientific procedures in an interactive manner and used
in a variety of business aspects such as marketing, web presentations, social
media, tradeshows and advertising. Increasing adoption of this technology is
expected to serve as a potential growth driver in the future.
The increasing
investment by private and public sector, growing geriatric population coupled
with increasing demand for computer-aided diagnostics, and incidence of chronic
diseases are major factors fueling the increasing usage rates of this
technology. In addition, this technology found application in various sectors,
for instance; it helps healthcare professionals explain human body metabolism
to patients, which helps in reducing patient’s anxiety level and educates them
about various disease condition.
Access Research Report
of Medical Animation
Market @ www.grandviewresearch.com/industry-analysis/medical-animation-market
Further Key Findings from the Study Suggest:
· Flash animation is expected to be one of
the most lucrative segment in near future due to increasing demand for patient
engagement by healthcare professionals. On the other hand, 3D animation found
application in clinical research studies, improving patient education, and
simplifying complex procedures in bioscience studies by representing them into
an animated form
· Growing demand for technologically advanced
medical animation solutions is expected to contribute towards the growth of 3D
animation during the forecast period
· In 2015, the drug mechanism of action
segment accounted for the largest revenue share. The use of animation for
explaining drug interactions and metabolic studies in new drug development are
key contributing factors for this segment growth. This technology is used in
animating preproduction, full production and post production process of drug
molecules
· However, the patient education segment is
expected to emerge as the fastest growing segment as awareness levels amongst
patients, introduction of user-friendly apps and concerns related to health
information are increasing. For instance, introduction of 3D medical
application such as complete anatomy in November 2015 by 3D4 medical used for
anatomical studies
· Currently, oncology segment dominates the
market and is expected to be the fastest growing therapeutic area using this
technology. Increasing incidence of cancer worldwide is a key contributing
factor for growing demand of medical animation studies to explain disease
mechanisms to patients
· For instance, XVIVO, showcased animation
software at the American Society of Clinical Oncology (ASCO) and also helped in
the depiction of mechanism of action of Bavituximab, an investigative drug,
believed to strengthen the immunity system in cancerous environment
· Other end users of this market are life
science companies, medical device manufactures, government authorities,
forensic department, medico-legal firms, and insurance provider companies. This
segment is expected to grow at fastest CAGR due to wide usage of 3D bioprinting
and biosimulation studies in these fields
· For example, in forensic studies, a medical
animation is used to elaborate crime scene and medico-legal firms use 3D
animation to explain pain management procedures, surgical techniques, and
presenting anatomical studies. There are various surgical and clinical
audiovisual animation studies available online
· Asia Pacific is expected to be the fastest
growing region during the forecast period. The growing geriatric population,
increase in the chronic diseases, and ongoing development in healthcare sector
is the factors anticipated to provide future growth platform for this industry
in the next 7 years
· In addition, rising outsourcing activities
in this region due to availability and low cost of labor are anticipated to
propel segment growth over the forecast period. For example, in India, the cost
of medical animation services is 20% to 25% lower than the U.S. and Europe
· The medical animation market is
experiencing high competition as there are many small and big organization that
offer these services. Introduction of low-cost software solutions for medical
simulation is expected to boost the competition and is also expected to benefit
several end users over the forecast period
· Companies are involved in adopting
sustainable strategies to gain competitive edges such as new product launch,
product up gradation and collaborative agreements. For example, In April 2016,
Fusion medical animation launched biotech brand services aimed at designing and
developing innovative visuals for better understanding of complex products The
aforementioned factors keeps the market rivalry at higher level
Browse more reports of this category by Grand View
Research at: www.grandviewresearch.com/industry/healthcare
Grand View Research has
segmented the medical animation market by type, application, therapeutic area,
end-use and region:
Medical Animation Market Type Outlook (Market revenue in
USD Million, 2013 - 2024)
·
3D Animation
·
2D Animation
·
4D Animation
·
Flash Animation
Medical Animation Market Application Outlook (Market
Revenue in USD Million, 2013 - 2024)
·
Drug MoA
·
Patient Education
·
Surgical Training & Planning
·
Cellular & Molecular Studies
·
Others
Medical Animation Stationary Therapeutic Area Outlook
(Market Revenue in USD Million, 2013 - 2024)
·
Oncology
·
Cardiology
·
Plastic Surgery
·
Dental
·
Others
Medical animation Market End-use Outlook (Market Revenue
in USD Million, 2013 - 2024)
·
Hospitals
·
Life sciences
·
Academic institute
·
Medical device manufactures
·
Others
Medical Animation Market Regional Outlook (Market Revenue
in USD Million, 2013 - 2024)
·
North America
·
Europe
·
Asia Pacific
·
Latin America
·
Middle East and Africa
Access Press Release of
Medical Animation Market@ www.grandviewresearch.com/press-release/global-medical-animation-market
About
Grand View Research
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View Research, Inc. is a U.S. based market research and consulting company,
registered in the State of California and headquartered in San Francisco.
The company provides syndicated research reports, customized research
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