The U.S.biscuits market is
expected to reach USD 18.72 billion by 2025, according to a new report by
Grand View Research, Inc. Product innovation and mergers & acquisitions are
two major strategies undertaken by key companies in the U.S. biscuits market.
These are among key factors contributing to market growth as manufacturers are
reformulating their products to gain higher margins as well as meet
health-orientated consumer demand. For instance, Mondelez’s belVita established
a new trend in the adult breakfast biscuit market and gained the title of
on-the-go packaging with nutritional credentials. Key players are consistently
striving to widen their product portfolio by acquiring players of adjacent
market segments. For instance, Turkey’s Yildiz surpassed US cereals maker
Kellogg Co. and UK-based Burton’s Biscuits and became the market leader after
acquiring United Biscuits in 2014.
Companies have adopted technologically
advanced machinery such as robotics to improve their ability to rapidly
prototype & launch new brands, introduce automated quality control
instrumentation, maintain consistency in workflow, and develop fully integrated
networks to automate baking, packaging, & other operations. Key companies
track sales in real time using a network of handheld wireless devices and centralized
enterprise resource planning systems. Companies are increasingly promoting
their brands as free of trans fats, saturated fats, and artificial flavors
& sweeteners, and promoting ingredients such as organic wheat flour, cane
sugar, rice syrup, and corn starch. Thus, inclination toward low sugar and
calorie content is motivating biscuit manufacturers to develop nutritious
biscuits, thus presenting significant growth opportunities to the market.
To request a sample copy
or view summary of this report, click the link below:
https://www.grandviewresearch.com/industry-analysis/us-biscuits-market
https://www.grandviewresearch.com/industry-analysis/us-biscuits-market
Further Key Findings From the Report Suggest:
· The organized segment accounted for the
largest share of the type segment in 2016 owing to presence of established
market players that adopt competitive strategies to restrain the entry of new
players
· Crackers attained the dominant share of the
products segment in 2016, which can be attributed to unprecedented growth in
snacking as well as consumption while engaging in entertainment activities
· Cookies held the second-largest share in
the products segment in 2016 owing to their high consumption and preference by
all age groups
· In 2016, wheat held a substantial share of
the source segment owing to health and nutritional benefits over all-purpose
flour
· Millets is anticipated to grow at an
exponential rate throughout the forecast period as a result of increase in
consumption by diet & weight-conscious consumers
· E-commerce or online stores are anticipated
to exhibit exponential CAGR owing to price discounts offered on major products
and greater convenience compared to supermarkets or convenience stores
Grand View Research has segmented the U.S.
biscuits market on the basis of type, product, source, and distribution
channel:
U.S. Biscuits Type Outlook (Revenue, USD
Billion, 2014 - 2025)
·
Organized
·
Unorganized
U.S. Biscuits Product Outlook (Revenue, USD
Billion, 2014 - 2025)
·
Cookies
·
Filled/Coated Biscuits
·
Crackers
·
Cream Wafers
·
Others
U.S. Biscuits Source Outlook (Revenue, USD
Billion, 2014 - 2025)
·
Oats
·
Wheat
·
Millets
·
Others
U.S. Biscuits Distribution Channel Outlook
(Revenue, USD Billion, 2014 - 2025)
·
Specialist Retail Stores
·
E-commerce
·
Convenience Stores
·
Supermarkets
·
Others
About Grand View Research
Grand View Research, Inc. is a
U.S. based market research and consulting company, registered in the State of
California and headquartered in San Francisco. The company provides
syndicated research reports, customized research reports, and consulting
services. To help clients make informed business decisions, we offer market
intelligence studies ensuring relevant and fact-based research across a range
of industries, from technology to chemicals, materials and healthcare.
